Juggling Family and an Online Video-Based Business: Is it Possible to Do Both?: The YouTube Power Hour Podcast 375
“The biggest lie women tell themselves is that they can do it all.”
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Desiree Martinez is a YouTuber, Podcaster, author, award-winning social media creative content creator, and advocate for Women Creators. She has worked with hundreds of businesses and brands to help them grow their business with better content marketing. Desiree knows what it takes to help your business grow, build a community, and get leads through a very noisy news feed. As the founder of Women of Video, she is helping to build economic impact and equality for the female creator economy with community, education & resources. She’s a hot mess mom of two, Mario Kart champ, Slytherin, and nerdy wife living in Michigan.
I’m so excited to welcome Desiree back on the show! I love having fellow female entrepreneurs on the show who have a similar mission as I do, which is growing their online presence through video to help them make money and improve their lives. I love Desiree’s work and I admire her so much! Check out my last episode with Desiree here!
Balancing Motherhood as a Content Creator
This industry is a wonderful place for moms, but it is a challenge. How can you juggle being an entrepreneur and creator and a mom? Well, first you need to remove the idea of balance. You’re never going to be able to spend equal amounts of time on your business, your spouse, your kids, your home, etc… it just doesn’t work that way! But what you can find is harmony. Think of it in terms of music: sometimes in music, some instruments have more time than others, or are louder than others, but they all work together to create something beautiful. Establish healthy boundaries, temper your expectations, and know what your strengths and weaknesses are. Be strict with the hours you have. Get creative and find out what works with you.
“You have to spend money to make money.”
Investing in Yourself
When you have kids, it almost forces you to make tough decisions. In the beginning of your business, you’re everything: you’re the sales team, the accountant, and the worker bee. But you know what? You need to spend money to make money, and the fastest way to grow is by investing in yourself, and sometimes that investment looks like outsourcing tasks for your business or childcare. Even though she went to school for graphic design and editing, it was a bottleneck in her business. She knew how to do it, she knew what she wanted it to look like, but she had absolutely no time to do it. Creating the content is the easiest and the most fun part, but she needed someone to do the heavy lifting of editing it. It made sense to outsource and pay for an editor because that was what was stopping her train from going. Not having the right help can be the difference from moving forward or quitting altogether.
When Desiree finally outsourced aspects of her business and parted with money, she was finally able to regain both time and sanity. Even if you’re not a creator, you need a break from your kids and your obligations to them at some point. Desiree was also in a fortunate enough position to hire an Au Pair, but believes strongly in the importance of “it takes a village” when it comes to raising a family.
How do you know if you’re ready to outsource? Find the bottleneck. What’s slowing you down or stopping you entirely from doing something consistently that can have long-term gain? Whether it’s hiring a video editor, or someone to manage your email inbox, getting a gym membership, or finding childcare, figure out what’s holding you back and understand that you have to spend some money in order to be able to make it.
You CAN’T do it all!
The biggest lie women tell themselves is that they can do it all. We as a society have decided that women have to do it all, whether we are moms or not, whether we are in a marriage or relationship or not. Yes, you may have the same hours in a day as Beyonce, but Beyonce pays for help and pays for the time of other people to help her. We don’t have to do everything ourselves. Stop thinking you have to do everything. You don’t!
Women of Video Virtual Conference
Did you know that statistically, even though female creators outnumber male creators, women creators make 59 cents to every dollar a male creator makes. Less than 12% of the top trending videos on YouTube are created by women.
Desiree is hosting the Women of Video Virtual Conference on March 11 and 12! This virtual event really encapsulates Desiree’s mission to help female creators build economic impact and equality through education, resources, and community.
With this conference, Desiree wants to give attendees an infusion of opportunity to help with growth in 3 areas: niche, platform, and money. With 36 focused, specific sessions over two days with speakers including myself, Desiree’s goal for this event is to help women with their goals and objectives as creators, so that they can take control of their time and money in a way they may not have been able to before. The best part? The event is free! CLICK HERE to register!
“Stop thinking you have to do everything. You don’t!”
Mentioned in the Episode:
Sign Up for the Women of Video Virtual Conference!
Connect with Desiree
Resources
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