After nearly 10 years of working with business owners, entrepreneurs, and creators on YouTube, I’ve had the opportunity to look behind the scenes at a lot of channels. And when you’re constantly analyzing YouTube analytics, you start to notice patterns. […]
One of the most common reasons I hear from women who want to start a YouTube channel is that they simply don’t have enough time. I understand it. I’m a mom of three and a business owner, and I’ve spent […]
If you create content around fashion, beauty, lifestyle, shopping, or product recommendations, affiliate marketing can be one of the most lucrative ways to monetize your YouTube channel. Some of the highest-earning creators I’ve worked with generate an enormous percentage of […]
After nearly a decade of producing YouTube channels and working with more than 2,000 women creators, I’ve learned that sometimes the most helpful YouTube growth advice isn’t the advice you necessarily want to hear. I’ve watched incredibly talented women work […]
Collaborations have always been one of my favorite ways to grow a YouTube channel because, when they’re done well, they introduce you to an audience that already has a reason to care about what you create. YouTube’s native collaboration feature […]
There is more YouTube advice available right now than at any other point in my nearly 10 years working with creators. You can watch a YouTube video about thumbnails over breakfast, listen to a podcast about monetization in the car, […]
“Your intention matters a lot. Why are you doing something?” When Lillie Kane started YouTube, she wasn’t trying to build a million-dollar business. She didn’t even really understand how YouTubers made money. She simply wanted a creative outlet and a […]
If the thought of starting a YouTube channel makes you cringe a little, I have some good news for you: that feeling is completely normal. In fact, after working with more than 2,000 creators over the past eight-plus years, I’ve […]
If you’ve been feeling exhausted by social media lately, you’re not alone. For years, creators and business owners have been told that the secret to growing online is to create more short-form content. Post every day. Stay relevant. Feed the […]
“Act as if you’ve already reached your goal. Half of success is confidence, because confidence gives you the courage to keep improving.” When people imagine what it takes to build a successful YouTube channel, they usually picture someone going all […]