If you create content around fashion, beauty, lifestyle, shopping, or product recommendations, affiliate marketing can be one of the most lucrative ways to monetize your YouTube channel. Some of the highest-earning creators I’ve worked with generate an enormous percentage of […]
After nearly a decade of producing YouTube channels and working with more than 2,000 women creators, I’ve learned that sometimes the most helpful YouTube growth advice isn’t the advice you necessarily want to hear. I’ve watched incredibly talented women work […]
Collaborations have always been one of my favorite ways to grow a YouTube channel because, when they’re done well, they introduce you to an audience that already has a reason to care about what you create. YouTube’s native collaboration feature […]
There is more YouTube advice available right now than at any other point in my nearly 10 years working with creators. You can watch a YouTube video about thumbnails over breakfast, listen to a podcast about monetization in the car, […]
If the thought of starting a YouTube channel makes you cringe a little, I have some good news for you: that feeling is completely normal. In fact, after working with more than 2,000 creators over the past eight-plus years, I’ve […]
If you’ve been feeling exhausted by social media lately, you’re not alone. For years, creators and business owners have been told that the secret to growing online is to create more short-form content. Post every day. Stay relevant. Feed the […]
If you’ve spent any time in the YouTube space lately, you’ve probably heard the same advice over and over again: “YouTube is pushing Shorts, so you need to make more Shorts.” On the surface, it makes sense. Open the YouTube […]
One of YouTube’s newest AI features—auto-dubbing—was designed to help creators reach more viewers across the globe. But after digging into the data from multiple channels I manage, I discovered it might actually hurt your reach instead of helping it. Hi, […]
Real talk: I am not a tech person. But you can’t grow on YouTube without learning some basics. After years of trial-and-error (and wasting money on gear that complicated my life), I finally have a simple, reliable setup I can […]
Ladies, I’m about to hurt your feelings—but only because I want to help you win. I’ve been producing YouTube channels for nearly 10 years and worked with over 2,000 women creators. And honestly? I’m tired of seeing talented women spin […]