“Your intention matters a lot. Why are you doing something?” When Lillie Kane started YouTube, she wasn’t trying to build a million-dollar business. She didn’t even really understand how YouTubers made money. She simply wanted a creative outlet and a […]
“Act as if you’ve already reached your goal. Half of success is confidence, because confidence gives you the courage to keep improving.” When people imagine what it takes to build a successful YouTube channel, they usually picture someone going all […]
“Your limitations are not limitations. They’re what help create your unique qualities.” If you spend enough time in the YouTube creator space, you’ll hear the same advice over and over again. Study Google Trends. Find low-competition keywords. Chase what’s trending. […]
“Community is what keeps people engaged. They don’t just connect with the creator—they connect with each other.” For years, creators have been told the same thing: grow your followers, land brand deals, and hope the AdSense checks keep getting bigger. […]
One of the biggest mistakes I see creators make is assuming a YouTube channel pivot should happen quickly. Recently, I spoke with a creator who had been trying to pivot her channel for eight months with very little progress. The […]
“I think you can have anything you want on YouTube. You just have to give yourself permission and let your will take over.” Most people spend years building a successful career and then spend the rest of their lives protecting […]
What if your next client doesn’t find you on Google? What if they find you through ChatGPT? That’s exactly what’s happening right now. A few months ago, a woman asked ChatGPT who the female equivalent of YouTube educator Roberto Blake […]
“I don’t think I would still be doing it if I didn’t have social media.” For decades, aspiring voice actors followed a fairly predictable path. You got an agent, attended auditions, networked relentlessly, and hoped the right casting director noticed […]
“I don’t think of myself primarily as 85. I still think I’m 25 or 30.” Most people think YouTube is a young person’s game. Sandra Sallin disagrees. At 85 years old, Sandra is building a thriving YouTube channel, inspiring women […]
“It wasn’t just mindset. It was a decision. It was a commitment.” I’ve seen this pattern over and over again with creators. They’re successful in their business. They’re experts in what they do. They’ve even been on YouTube for years… […]