I studied 1,000 YouTube Shorts and Discovered the Algorithm CHANGED: The YouTube Power Hour Podcast 397
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I’ve changed my mind about Shorts.
I haven’t been the biggest fan of Shorts for quite some time, but I’ve recently turned a corner and in this episode, I’m telling you why you might want to start creating Shorts if you haven’t already.
I never really felt like Shorts were necessary for growing a channel… maybe even harmful to your long-form content. Prior to the monetization of shorts (and even now that they are monetization… it’s pretty limited anyway), there wasn’t even a monetary gain from creating them.
But now, I think YouTube is starting to roll out more opportunities for people to consume Shorts and providing much more robust analytics for Shorts. As a creator, I’m finding that the opportunities for Shorts are getting better as far as exposing your channel to more people, and thus, bringing more viewers to your long-form content.
There is the argument that people who consume short-form content aren’t necessarily going to watch long-form content, but I really think that short-form content is here and it’s here to stay. YouTube is really the only platform that has mastered long-form content and that’s why people come onto it.
So should you be doing Shorts? If you’re called to do it, and you feel inspired to do it, then do it. If not, I recommend spending your time on long-form content. Don’t create it or go out of your way to do it if you don’t love it, don’t have fun with it, or if you find it draining. You don’t need to. But it’s something you’re already doing on other platforms, bring it over to YouTube!
Resources
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FREE GUIDES:
Creating Content During Crisis: How to Create Impactful Content During COVID-19 Pandemic
Getting Started on YouTube: YouTube Niche Workbook
How to get onto PR lists and receive a TON of free product even if you have a small following: PR List
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!
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**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.
