How to Make Money on YouTube with a Small Audience (less than 10k subs!): The YouTube Power Hour Podcast 376
“I don’t need 100,000 subscribers to reach my monetary goals.”
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Tabs is a wife, a mom to two girls, works part time in a hospital pharmacy, and loves to sell used clothing. She shares her journey and everything about her business through her Youtube channel
One of the questions I get asked a lot is, “Erika, how can I make money with a small channel?” and I think Tabs is a great example of how it can work. Tabs has such an interesting niche and one I’ve never had on the show before. She’s a used clothing seller and shares it all on YouTube! She got into it a couple years ago and it’s just continued to snowball, due in part to jumping into my Zero to Influence YouTube Bootcamp and my 1:1 YouTube Coaching (you know how much I love sharing my students on the show!). Most of all, she has only 7.6k subscribers. Her goal for her and her daughters is to live a lifestyle of freedom: to work when they want and travel often. She wants to transition her channel into a travel, thrifting, and reselling channel where she can highlight areas of Canada and the US and to be able to earn a full-time income doing it, and despite having a small channel, she’s been able to leverage her small but loyal audience, make money from YouTube, and inch closer and closer toward this goal.
“You’re not trying to please YouTube, you’re trying to please your viewer.”
Enrolling in the Bootcamp
After spending some time on her channel, Tabs felt like she was in a rut. She was creating content, but it felt like it was all the same stuff over and over again. She was really struggling with thumbnails. She wasn’t growing like she wanted to. She felt like there was some secret to YouTube that she wasn’t in on. She was putting so much time into her channel and racking her brain trying to figure out what YouTube wanted from her. She had no idea what kind of content she should be making and for whom. She needed structure and guidance.
She found my podcast and decided to join my bootcamp and the pieces started to fall together. She learned how to talk to the camera, how to do intros and outros, how to create a schedule and plan her content a month or two out. By joining the bootcamp, not only did she have access to course materials that helped her focus her channel, but she became a part of an exclusive community of female YouTubers she could bounce ideas off of and get support from. Most of all, she had access to a library of years worth of group coaching call recordings with me!
“The more small improvements you make, the faster your trajectory goes.”
Tabs’ Biggest Breakthroughs
The first change she noticed was her audience retention, and once she saw that improve, she was hungry for more. She knew there were other areas of her channel she could improve on. She had always struggled with thumbnails, and she learned how to come to terms with herself to do things that were outside of her comfort zone and what she thought her aesthetic should be. She was so focused on what she wanted her thumbnails to look like and not what viewers would want to click on. By making thsee changes, she tripled her AdSense revenue in 3 months!
After her time in the bootcamp, Tabs was inspired by some of my other 1:1 coaching client interviews on the podcast and really felt that it would be a good fit. She had made so much wonderful progress in the bootcamp, but she felt like she needed someone to tell her what to do and lay out her path even more. Often, we know we have to make changes, but we don’t know where to make them or how.
Her biggest breakthrough was being able to see possibility: the hardest part is making the initial changes, and once you see them, you see the possibility and it fires you up and motivates you to continue to put those new tools and changes into practice as you continue to grow.
Final Thoughts
When it comes to YouTube, you have to be passionate about it because you’re going to be doing it awhile before you start getting paid for it. You’re not trying to please YouTube, you’re trying to please your viewer.
Goals are attainable when you break things down. You can set a goal to make $1,000 a month. Then it becomes $2,000 a month, and before you know it, your goal is $10,000 a month. Dive into your analytics: how many views does it take to reach x amount of money? How many views are you striving for? What type of content should you be creating? How long should your videos be?
Stop spinning your wheels like Tabs did! Commit to something and make an investment in your channel. If you’re serious about your channel and you love doing YouTube, and even if you’re not sure what to do, join the bootcamp!
Finally, be consistent for your audience. Answer every single question! Build a loyal community around your channel. Tabs’ community is like a family to her because she interacts with them so much.
YouTube has changed Tabs’ life for the better. It’s opened up an entirely different dream for her life, and it can do that for you too!
“I get to do what I love and make money doing it.”
Mentioned in the Episode:
Zero to Influence YouTube Bootcamp
Connect with Tabs
Resources
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FREE GUIDES:
Creating Content During Crisis: How to Create Impactful Content During COVID-19 Pandemic
Getting Started on YouTube: YouTube Niche Workbook
How to get onto PR lists and receive a TON of free product even if you have a small following: PR List
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!
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**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.
