“I would not have been able to retire without YouTube.”
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As a woman in her 60s, Tamara Staska strives to grow older gracefully, gratefully and beautifully. She’s a retired nurse, and on her YouTube channel, Tamara’s Timeless Beauty, she shares her lifelong passion for skin care, beauty, heath and wellness and building a community of like minded women as they embrace this next chapter of their lives.
I love to bring my students on my show! I love Tamara so much and I’m excited for my listeners and viewers to fall in love with her.
Like many people, Tamara was an avid YouTube consumer before she became a creator. She didn’t have anyone in her personal life to talk to about skincare and makeup, so long before she even started her channel, YouTube was her happy place where she could find a community of people with similar interests and passions as she had. Even now, as a successful creator, it’s the community aspect of YouTube that she loves the most.
Se thought about doing YouTube for a while, but it wasn’t until 3 years ago that she uploaded her first video. As she approached her 60s and a new decade, she said to herself, “it’s now or never,” so she set up her camera and the rest is history. When she started, she had no idea of the potential of YouTube. She thought it would be a fun thing to do, and that it would be a fun hobby to fill her time and supplement her income when she retired.
“The more you learn, the more you realize what you don’t know.”
Joining the Bootcamp
About a year into her channel, Tamara has amassed 11,000 subscribers, which was a pretty amazing feat, considering that she was learning as she went, and for the first 6 months of her channel, she didn’t even know how to make thumbnails! But she really felt like the blind was leading the blind. She had no strategy. She was throwing stuff at the wall to see aht would stick, and to her credit, it did bring her a fair amount of success. In fact, her third video went viral! Great, right? It is great if you’re ready for it, but Tamara wasn’t. She didn’t have the content to back it up. She needed to learn how to plan her content and analyze her existing content to really understand what works and what doesn’t. She found my Zero to Influence YouTube Bootcamp through other channels and decided to join.
As it turns out, she joined the Bootcamp at the exact right time. She had some content in place that she could analyze, but she was ready for the next level of information, strategy, and planning; to understand the root cause of why some videos were popular while others weren’t. Her experience in the bootcamp was transformative; it was inspirational, motivational, and educational, and it was just what the doctor ordered. She found herself more excited than ever about her channel and right away, she noticed that her videos were performing better.
1:1 YouTube Coaching
After her 6 months in the Zero to Influence YouTube Bootcamp came to an end and seeing just how much it had done for her and how much growth her channel had seen, she wasn’t ready to let go of me yet. She was hungry for more and felt like she needed more personalized attention and coaching, so she signed on with me as a 1:1 YouTube Coaching client.
“I really did not understand the potential of YouTube in terms of subscribers, views, and income.”
Tamara’s YouTube Breakthroughs
Tamara’s learning process has been an evolutionary one… she’s taken things step by step, day by day, and week by week. What she was learning energized and inspired her. It was the first time she’d understood the importance of thumbnails and honing in on her True Fan. By diving deeply into the nitty gritty details of her True Fan, she was able to come up with content that got more views. She was able to really nail down a strategy where she planned out a month of content, and through coaching could get feedback on each video. She learned how to increase her view time and how looking at analytics could help with her strategy.
Tamara’s had 4 videos get over 100k views. She’s much better with anxiety now, and she tries not to get too bent out of shape when a video doesn’t perform as well. There’s a balance between feeling excitement when a video does really really well but also not being overly attached to the outcome of a video so that when one doesn’t perform well, it upsets and discourages you. But most of all, Tamara’s YouTube channel has enabled her to retire early, which was something she never could have dreamed was within her reach 3 years ago.
Final thoughts
Tamara’s advice to anyone just starting out on YouTube is that commitment, consistency, and willingness to be constantly learning and exploring is key to growth. Don’t allow yourself to get too discouraged. Stick with it and keep going!
Tamara would not have been able to retire without YouTube and it’s completely changed her life. She gets so much joy and fun out of it. Sure, it has its stressors and anxieties that come with it, but it’s such a great community and Tamara has so much fun. She plans to keeping doing YouTube as long as possible because of just how sustainable it is for her and what a healthy balance it has given her in her retirement life.
On the fence about taking the next step for your channel? Really want to understand YouTube for women and for yourself in a great community with step-by-step guidance? The Zero to Influence YouTube Bootcamp will help you understand and grow your channel!
“Youtube has changed my life.”
Mentioned in the Episode:
Zero to Influence YouTube Bootcamp
How Angelica Nyqvist Quit her 9-5 Job to do YouTube Full Time! Zero to Influence YouTube Bootcamp
Retin A: My 15 plus years on Retin A, includes Demo!
GRWM | ALL NEW DRUGSTORE | OVER SIXTY
CONCEALER ROUND UP | MY TOP 3 BOTTOM 3 | NO CREASING? NO POWDER? | Over 60 Beauty
Beautiful Tiny House Cottage Garden Tour | Organic Sun and Shade Gardens | Birds, Bees, Butterflies
BEST FACE LIFTING MAKEUP TECHNIQUES AND MISTAKES TO AVOID | Over 50 Beauty
Connect with Tamara
Tamara’s Timeless Beauty on YouTube
Tamara’s Timeless Beauty on Instagram
Resources
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Watch my FREE Zero to 100k Subscribers Masterclass
FREE GUIDES:
Creating Content During Crisis: How to Create Impactful Content During COVID-19 Pandemic
Getting Started on YouTube: YouTube Niche Workbook
How to get onto PR lists and receive a TON of free product even if you have a small following: PR List
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!
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