Erika Vieira

The kind of thinking that will get you everything you want on Youtube with MariaaGloriaa

The kind of thinking that will get you everything you want on Youtube with MariaaGloriaa: The YouTube Power Hour Podcast 334

“I’m not just a YouTuber. I’m not just a beauty reviewer. I’m here to help you become the woman of your dreams.”

Be sure to check out my Free 2022 YouTube Goals Workbook! Inside you’ll find you’ll find an exercise that I do with my clients and in my Bootcamp that will help you stick with and achieve your goals on YouTube. The journaling and reflection exercises in the workbook have three different components that we’re going to focus on: money, lifestyle, and mindset, and will help align your life goals with your YouTube goals to help create the 2022 that YOU want.

MariaaGloriaa is a style and beauty YouTuber with nearly 500k subscribers. Her mantra is simple beauty, edgy fashion, and heavy self-confidence helps inspire her viewers to become the women they have always dreamed of being. Gloria married young, at the age of 18 and moved from sunny, warm, bright California to the doom, gloom, and cold of Alaska to a Christmas-themed place in the middle of the woods. She’s always been creative ever since she was a child and developed an interest in makeup. She started making YouTube videos both out of boredom and as a creative outlet in 2011, just when the beauty scene on YouTube was beginning its boom. Her early videos were everything from reviews to tutorials to challenges, and she was hooked from then on and her channel snowballed from there.  

When she started, she had very little experience with video editing and is entirely self-taught, and with time, it has developed a really unique editing style. A few years into her Youtube channel, she had a viral video around 2015, but interestingly enough, she was so in love with creating, she didn’t see it as a business, and it only inspired her to continue creating content.

As she was chugging along on YouTube, Gloria had a daughter and worked several jobs, from waitressing to sales to construction, but nothing really gave her the creative fulfillment like YouTube. In 2018 when she had about 75k subscribers, she quit her job and doubled down on YouTube and turned it into a full-time career. She was ready to work for herself, not for other people, and she was finally ready to stop seeing her YouTube channel as merely a hobby. Within 3-4 months, she landed a HUGE brand deal with Walmart, and to this day, she still has no idea how that happened. That campaign gave her the financial ability to stay at home and focus on her YouTube channel, which continued to grow.

Should you be uploading daily?

From there, Gloria quadrupled down. She was recording multiple times a week and uploading daily. She had done a complete 180 from being passive with her YouTube success to going all in. She posted daily for nearly 2 years. Does posting daily actually help? Yes and no. She was churning out a lot of content and getting a lot of eyes on her channel, but at the same time, she wasn’t niching down and she was working without a plan. Her content started to come off as lazy. She was so laser focused on getting content out there, and she didn’t work on engagement or nurturing her audience. And it wasn’t just YouTube either… Gloria was posting on multiple platforms with the same mentality. 

“I was done working for other people. I was done being afraid and thinking YouTube was just going to be a hobby.”

Finding her mission

But even with posting daily, Gloria wasn’t growing the way she used to, so she niched down and refined her content. She also wanted to put some distance between herself and the beauty community and all their dramageddons at the time.  She realized that the women coming to her channel already knew how to do their makeup, what they really wanted to hear about was how much bang they could get for their buck through Gloria’s reviews. But it wasn’t just about makeup… Gloria wanted to start inspiring women and teaching them. Makeup is a fun tool, but becoming the woman you want to be comes from inside. Once you’re there, you have to practice it daily. What started out as a fun, creative hobby soon became Gloria’s mission to help women become the woman of their dreams.

Final Thoughts

Gloria doesn’t try to impress anyone…. Except for 2 people: her 5-year-old self and her 90-year-old self. If she can live her life and make both of those people proud, then she is happy. Every day, she shows up, and she shows up for those two people. Gloria faces a lot of backlash for what some may view as “toxic positivity,” but Gloria doesn’t see it that way. She just doesn’t let a poorly performing video slow her down, because after all, if 20 year old Gloria would have quit because her videos only got 30 views, where would she be now? You can’t let feedback or failure hold you back. Keep going and figure it out, no matter what.

Her biggest piece of advice? Build tough skin. Know that when you start, not a lot of people will watch it, but if you keep going, it will be worth it, and the persistence will pay off. Remember, everyone sees Beyonce’s Grammys, but they don’t see the dozens of nominations she has where she didn’t win.  

“There’s not a force on this planet that can convince me that I’m not going to be successful, even on my worst days.”

Mentioned in the Episode:

My Divorce: What really happened?

Testing the world’s WEIRDEST beauty products

Connect with MariaaGloriaa:

MariaaGloriaa on YouTube

MariaaGloriaa on Instagram

Resources

Add your name to the Zero to Influence YouTube Bootcamp waitlist so you are notified when space becomes available!

Watch my replay of my FREE Zero to 100k Subscribers Masterclass

FREE GUIDES:

2022 YouTube Goals Workbook

Creating Content During Crisis: How to Create Impactful Content During COVID-19 Pandemic

Getting Started on YouTube: YouTube Niche Workbook

How to get onto PR lists and receive a TON of free product even if you have a small following: PR List

YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND

TubeBuddy [Use the code ErikasBuddy to get 20% off]

MY FAVORITE BUSINESS TOOLS

Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.

Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!

Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!

THE BEST YOUTUBE/PODCASTING EQUIPMENT

After interviewing HUNDREDS of successful YouTube creators, these are the pieces of equipment that hands down get mentioned time and time again. You can’t go wrong with anything on this list!

  • 4k Camera: Great for starting out and vlogging
  • Lens: This lens is recommended highly by many of my podcast guests, it gives the blurry “YouTuber” background look.
  • Audio: If you want to upgrade your set-up, audio should be one of the first investments (after a good camera). This microphone is unanimously the favorite amongst my podcast guests.
  • Podcast/Voiceover Microphone: If you are looking for a great microphone for a podcast or video voiceover, this is it! This is the one that you see in all of my videos and the one I’ve recorded my podcast on for years.
  • Webcam: For my interviews, that you see in my videos, this is the webcam that I use. Super inexpensive and easy to set up!
  • Inexpensive Lighting Kit: Need to pick up some lights but don’t want to spend a ton? This is a great set that will get you started and help improve the look of your videos.
  • Ring light: Looking for that beauty look? Invest in a ring light! This is an inexpensive light that does that trick!
FACEBOOK GROUP

Don’t forget to join our FREE Facebook group if you are a YouTube content creator or you are thinking of starting a channel!

Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU

*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.SaveSave

Author: Erika Vieira

Marketing and sales expert Erika Vieira is the host and producer of the #1 influencer strategy podcast, The YouTube Power Hour. The podcast, with over 100 episodes and hundreds of thousands of downloads is dedicated to content creators who are looking to start, improve and grow their unique influence online. Erika works with influencers on personal branding, content improvement and defining a niche via customized strategy sessions, channel critiques and business support. She also loves makeup, beauty and her family and believes anyone who has the drive and passion can find success online. Feel free to send her a message here.

Exit mobile version