The Dark Side of 2 Million Subscribers: The Struggles of Being a YouTuber with Jessica Kobeissi: The YouTube Power Hour Podcast 388
“A lot of creators only focus on successes and not problem solving.”
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Jessica Kobeissi is a Lebanese-American photographer from Detroit, Michigan who works as a portrait and fashion photographer in addition to creating digital content on her YouTube channel. With a BFA in Graphic Design, she worked at a marketing agency as a designer for 2 years. After being laid off from her job, she switched gears to become a photographer full time. With 120+ million views, she is the #1 female photographer on Youtube and has created several popular viral photography series such as “4 Photographers Shoot The Same Model” and “Taking Pictures of Strangers”. Her photography has appeared in NBC News, BBC, CNN, Cosmopolitan, The Sun, Buzzfeed, DailyMail, and The Mirror to name a few.
Jessica started off in graphic design… on Neopets. How many millennials out there remember Neopets!? She decided to pursue graphic design in college and earned her BFA, but during college, she started getting into photography, which she ended up pursuing as a full-time career. She started her YouTube channel 10 years ago doing graphic design and photoshop tutorials for editing pictures. As she learned more and more about photography, she wanted to share it with people, so she started creating photography tutorials as well.
Her channel took off after a viral video in 2016, but now that she’s been on YouTube for awhile, she’s finding that the struggle is REAL when it comes to figuring out what content to create!
“A lot of YouTubers realize the content they used to make is no longer working from them… and what do you do?”
In this episode we talk about…
- A design career that started on Neopets
- How Jessica got started on YouTube
- How her channel evolved into a photography channel
- What happens when what used to be successful for you is no longer working for your channel?
- Experimenting as a content creator
- Balancing keeping your old audience and your new audience happy with different kinds of content
- Starting a second channel: should you do it?
- You never know when a video could blow up!
- How to keep going as a content creator
- Jessica’s biggest struggles as a YouTuber
- How to maintain your mental health as a content creator
- Jessica’s YouTube superpower
- Jessica’s advice for anyone looking to start or grow their channel
“You never know when your content is going to go viral or people will start being interested. Don’t give up.”
Mentioned in the Episode:
4 PHOTOGRAPHERS SHOOT THE SAME MODEL: Episode 1
Photographers Shoot the Same Model Series
Taking Pictures of Strangers Series
Taking Pictures of Strangers in Japan on HALLOWEEN
Connect with Jessica:
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