The Challenges of Building a YouTube Fashion Channel and Brand with The Style Insider: The YouTube Power Hour Podcast 387
“If a 56-year-old single mom in New Zealand can do it, you can do it.”
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Leonie Barlow a.k.a the Style Insider is a 56-year-old journalist who spent over 20-years editing some of New Zealand’s top selling women’s lifestyle titles. She spent 7 years as an editor of New Zealand’s largest fashion magazine, Fashion Quarterly. She left her magazine career 13 years ago to spend more time with her sons. Leonie went ALL IN on her YouTube channel this year, and never looked back.
Leonie started her career as a content creator as a blogger, and she was actually one of the first bloggers in New Zealand. A lot of her blogs featured video content, and she was utilizing YouTube to host her videos. A few years later, she realized that Youtube was more than just a place to host videos, and it was actually its own platform. Leonie loves a challenge, but what started as a pipe dream grew into something beyond her wildest dreams.
“Manage your expectations and don’t compare yourself to others.”
In this episode we talk about…
- How Leonie got started on YouTube
- Dabbling in different niches
- What do you do as a fashion creator located in the southern hemisphere when seasons are different?
- Figuring out what videos to create: do you create what your audience likes or create what YOU want to create?
- The kinds of videos that do well on Leonie’s channel
- Making fashion inclusive and accessible
- Leonie’s biggest YouTube struggles
- Comparison is the thief of joy
- Leonie’s YouTube superpower
- Leonie’s #1 piece of advice for YouTube creators
“Anyone can do it. It does require time and commitment unlike any other social media platform, but if you’re committed, and you’re willing to put in the work, it will happen.”
Mentioned in the Episode:
10 Tips For A Tidy Home – Minimalism Series
Designer Thrifting In Los Angeles: PLUS Try On a Thrift Haul!
How To Color Your Hair At Home – Home Hair Dye Tips And Tricks
Connect with the Style Insider:
The Style Insider on Instagram
Resources
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Watch my FREE Zero to 100k Subscribers Masterclass
FREE GUIDES:
Creating Content During Crisis: How to Create Impactful Content During COVID-19 Pandemic
Getting Started on YouTube: YouTube Niche Workbook
How to get onto PR lists and receive a TON of free product even if you have a small following: PR List
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!
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Podcast Music Credit: Boop by x50 @x50music
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