The kind of thinking that will get you everything you want on Youtube with MariaaGloriaa: The YouTube Power Hour Podcast 334

“I’m not just a YouTuber. I’m not just a beauty reviewer. I’m here to help you become the woman of your dreams.”

Be sure to check out my Free 2022 YouTube Goals Workbook! Inside you’ll find you’ll find an exercise that I do with my clients and in my Bootcamp that will help you stick with and achieve your goals on YouTube. The journaling and reflection exercises in the workbook have three different components that we’re going to focus on: money, lifestyle, and mindset, and will help align your life goals with your YouTube goals to help create the 2022 that YOU want.

MariaaGloriaa is a style and beauty YouTuber with nearly 500k subscribers. Her mantra is simple beauty, edgy fashion, and heavy self-confidence helps inspire her viewers to become the women they have always dreamed of being. Gloria married young, at the age of 18 and moved from sunny, warm, bright California to the doom, gloom, and cold of Alaska to a Christmas-themed place in the middle of the woods. She’s always been creative ever since she was a child and developed an interest in makeup. She started making YouTube videos both out of boredom and as a creative outlet in 2011, just when the beauty scene on YouTube was beginning its boom. Her early videos were everything from reviews to tutorials to challenges, and she was hooked from then on and her channel snowballed from there.  

When she started, she had very little experience with video editing and is entirely self-taught, and with time, it has developed a really unique editing style. A few years into her Youtube channel, she had a viral video around 2015, but interestingly enough, she was so in love with creating, she didn’t see it as a business, and it only inspired her to continue creating content.

As she was chugging along on YouTube, Gloria had a daughter and worked several jobs, from waitressing to sales to construction, but nothing really gave her the creative fulfillment like YouTube. In 2018 when she had about 75k subscribers, she quit her job and doubled down on YouTube and turned it into a full-time career. She was ready to work for herself, not for other people, and she was finally ready to stop seeing her YouTube channel as merely a hobby. Within 3-4 months, she landed a HUGE brand deal with Walmart, and to this day, she still has no idea how that happened. That campaign gave her the financial ability to stay at home and focus on her YouTube channel, which continued to grow.

Should you be uploading daily?

From there, Gloria quadrupled down. She was recording multiple times a week and uploading daily. She had done a complete 180 from being passive with her YouTube success to going all in. She posted daily for nearly 2 years. Does posting daily actually help? Yes and no. She was churning out a lot of content and getting a lot of eyes on her channel, but at the same time, she wasn’t niching down and she was working without a plan. Her content started to come off as lazy. She was so laser focused on getting content out there, and she didn’t work on engagement or nurturing her audience. And it wasn’t just YouTube either… Gloria was posting on multiple platforms with the same mentality. 

“I was done working for other people. I was done being afraid and thinking YouTube was just going to be a hobby.”

Finding her mission

But even with posting daily, Gloria wasn’t growing the way she used to, so she niched down and refined her content. She also wanted to put some distance between herself and the beauty community and all their dramageddons at the time.  She realized that the women coming to her channel already knew how to do their makeup, what they really wanted to hear about was how much bang they could get for their buck through Gloria’s reviews. But it wasn’t just about makeup… Gloria wanted to start inspiring women and teaching them. Makeup is a fun tool, but becoming the woman you want to be comes from inside. Once you’re there, you have to practice it daily. What started out as a fun, creative hobby soon became Gloria’s mission to help women become the woman of their dreams.

Final Thoughts

Gloria doesn’t try to impress anyone…. Except for 2 people: her 5-year-old self and her 90-year-old self. If she can live her life and make both of those people proud, then she is happy. Every day, she shows up, and she shows up for those two people. Gloria faces a lot of backlash for what some may view as “toxic positivity,” but Gloria doesn’t see it that way. She just doesn’t let a poorly performing video slow her down, because after all, if 20 year old Gloria would have quit because her videos only got 30 views, where would she be now? You can’t let feedback or failure hold you back. Keep going and figure it out, no matter what.

Her biggest piece of advice? Build tough skin. Know that when you start, not a lot of people will watch it, but if you keep going, it will be worth it, and the persistence will pay off. Remember, everyone sees Beyonce’s Grammys, but they don’t see the dozens of nominations she has where she didn’t win.  

“There’s not a force on this planet that can convince me that I’m not going to be successful, even on my worst days.”

Mentioned in the Episode:

My Divorce: What really happened?

Testing the world’s WEIRDEST beauty products

Connect with MariaaGloriaa:

MariaaGloriaa on YouTube

MariaaGloriaa on Instagram

Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU

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