I studied 1,000 YouTube videos to Find the PERFECT Video Length for Growth: The YouTube Power Hour Podcast 399
Power up your mind, create from confidence, and dazzle on camera with my ALL NEW Capture Your Confidence course! Capture Your Confidence is the complete step-by-step system that will help you bulletproof your mind against the negativity, and unleash your inner it-factor so you can confidently uplevel the way you look and feel on camera.
What is the perfect video length? How long should our videos be? The answer might surprise you!
The longer the videos, the better. Why? Watch time is the king of analytics! Your goal as a creator is to accumulate as many watch hours as possible for every video you create. And think about it… the longer your videos are, the more opportunity you have to accumulate that watch time.
Create longer content if you can, but before you do it, check your analytics! What’s your audience retention like? Can you make your videos longer and still maintain those audience retention rates? Try to increase them in increments and experiment.
While 50% retention is the goal, it doesn’t necessarily have to be that way. A 30% retention on a 10 minute video is better than a 50% retention on a 5 minute video, and try to aim for a 7 minute average watch time.
Keep in mind, your ultimate goal is racking up as much watch time as possible. You want to hold people’s attention, but don’t go too long to where it feels inauthentic and boring. There’s a balance between keeping your video moving quickly while still making them longer in a way that isn’t artificial.
Start thinking and brainstorming to think about how you can increase your watch time! It will push your videos out more and it will help you make more AdSense.
Resources
CLICK HERE to get the ALL NEW Capture Your Confidence Course
CLICK HERE to get the Audience Attraction System
Add your name to the Zero to Influence YouTube Bootcamp waitlist so you are notified when space becomes available!
Watch my FREE Zero to 100k Subscribers Masterclass
FREE GUIDES:
Creating Content During Crisis: How to Create Impactful Content During COVID-19 Pandemic
Getting Started on YouTube: YouTube Niche Workbook
How to get onto PR lists and receive a TON of free product even if you have a small following: PR List
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.SaveSave
