How One Viral Video Changed Her Life with Nicole Lela Green: The YouTube Power Hour Podcast 248
“If you want it, you just have to get out there and do it.”’
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Nicole Lela Green is a social media content creator who primarily works through YouTube and Instagram. Her typical viewer is a woman much like herself: a wife and mother with similar values who is motivated to learn and grow daily. Nicole desires to share her everyday life in an authentic way while focusing on faith, family, and lifestyle. Social media is saturated with influencers displaying pristine lives; this is unrelatable to the average viewer. Nicole prides herself in sharing the beautiful, challenging, fun, and mundane parts of life. Her genuineness has led to an authentic and trustworthy relationship with her audience.
Nicole has had an interesting journey on YouTube. She started her channel initially in college to showcase her music as a creative outlet to get through the challenges in her life at the time, but she eventually stopped uploading. In 2018 after getting married, she rebranded her YouTube channel to a couples vlog channel and started dreaming about doing YouTube full time. Within a few months, YouTube removed her channel and she wasn’t able to recover it, and even though she only had 1,000 subscribers, it devastated her. With her husband’s encouragement, she decided to restart her channel and start completely over from scratch. When Nicole found out she was pregnant, she decided to tell her husband and film it as a YouTube video, and she posted it on February 23rd, 2019, but it didn’t pick up any traction until April when it went viral and it started growing exponentially every day, and in one day she even gained 14k subscribers. The video today has 8.5 million views and has earned her roughly $10,000.
“I would literally sit at my job that I hated and dream about YouTube.”
After her viral hit, her other videos also started gaining traction and she committed to a once-a-week upload schedule, and started to pay attention to the trending topics of what other vlogging couples did after they announced a pregnancy, and started honing in on the demographics of her audience and what they might want to see on her channel. During her maternity leave, she wanted to make YouTube her full-time job and so she started figuring out what she had to do and learning as much as she could in order to never return to her job from her maternity leave. In 2020, she started to feel conflicted about her channel, and realized it was less about Nicole and her husband and more about her. With her husband doing his own thing and having a career of his own, the couples vlog channel was no longer cohesive with the content she was putting out about motherhood, so she rebranded in the spring of 2020. Even though she didn’t want to be a mom-vlogger, she realized that it was inevitable, embraced it, owned it, and brought her own identity and her own personality to it. With this mental shift, her confidence has increased, and has given her the freedom to be herself.
“The most important thing is to know your why, know your purpose, and know why you’re doing what you’re doing.”
3 Key Interview Takeaways
- Do Your Homework. If this is something you truly want, you have to get out there yourself and do it. Learn as much as you can about YouTube, about strategy, about media kits, about working with brands, and about the demographics of your audience. Research the brands you want to work with, try out their products, and be intentional about who you choose to work with. Don’t just work with any brand who comes your way.
- Rebrand if you need to. When Nicole started her channel, she started it as a couples vlogging channel. But as her pregnancy and motherhood progressed, her husband became less and less a part of her content, so she rebranded and took ownership of her new content. When defining your brand, think about who your audience is, what words resonate with you, and what your purpose is.
- Know your why and know your purpose. There will be days where you aren’t making money or getting views, so you need something else, something deeper, to keep you going. Don’t focus on the 10K people who haven’t subscribed yet, focus on the ones right in front of you who need to be inspired by your journey.
Mentioned in the episode:
WHISPER CHALLENGE – TOLD MY HUSBAND I’M PREGNANT (YOU WILL CRY)
CUTEST BABY TIMELAPSE YOU’LL EVER SEE
Connect with Nicole
Nicole Lela Green on Instagram
Resources
Add your name to the Zero to Influence YouTube Bootcamp waitlist so you are notified when space becomes available!
Watch my replay of my FREE Zero to 100k Subscribers Masterclass
FREE GUIDES:
Creating Content During Crisis: How to Create Impactful Content During COVID-19 Pandemic
Getting Started on YouTube: YouTube Niche Workbook
How to get onto PR lists and receive a TON of free product even if you have a small following: PR List
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, these are the pieces of equipment that hands down get mentioned time and time again. You can’t go wrong with anything on this list!
- 4k Camera: Great for starting out and vlogging
- Lens: This lens is recommended highly by many of my podcast guests, it gives the blurry “YouTuber” background look.
- Audio: If you want to upgrade your set-up, audio should be one of the first investments (after a good camera). This microphone is unanimously the favorite amongst my podcast guests.
- Podcast/Voiceover Microphone: If you are looking for a great microphone for a podcast or video voiceover, this is it! This is the one that you see in all of my videos and the one I’ve recorded my podcast on for years.
- Webcam: For my interviews, that you see in my videos, this is the webcam that I use. Super inexpensive and easy to set up!
- Inexpensive Lighting Kit: Need to pick up some lights but don’t want to spend a ton? This is a great set that will get you started and help improve the look of your videos.
- Ring light: Looking for that beauty look? Invest in a ring light! This is an inexpensive light that does that trick!
FACEBOOK GROUP
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.
