Erika Vieira

How Changing Her Niche from Shopping and Fashion to Minimalism Skyrocketed Her YouTube Channel

How Changing Her Niche from Shopping and Fashion to Minimalism Skyrocketed Her YouTube Channel: The YouTube Power Hour Podcast 383

“Know that your channel can start as one thing and take you in a direction that you never thought was possible.”

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Christina Mychas is a YouTuber, entrepreneur, writer and pharmacist who explores emotional spending, practical minimalism and self-development. A self-proclaimed shopaholic with over $120,000 in student loan debt, Christina realized she needed to change her emotional spending habits and face the financial mess she always felt stuck in. Using principles of practical minimalism, intentional living and mindfulness, Christina was able to pay off all her debt in less than six years. 

Along her journey, she has built a community of over 300,000 people across her social media platforms. Through her channels, she has shared her own journey and encourages women to shift their spending from impulsive to intentional, find abundance in what they have right now, and change their relationships with their money and their shopping to build the intentional life they want. Christina has been featured on multiple podcasts such as Clever Girl Finance, The Financial Confessions, and Be School, as well as press articles including CNBC, the Canadian Press and the Toronto Star. She currently lives and works in Toronto, Canada.

Christina started her YouTube channel in 2017 after having done fashion and lifestyle content on instagram. YouTube just seemed to be the next step. She started off doing hauls and fashion-related content but has pivoted from where she started to intentional living, intentional spending, and her journey to getting out of debt. Talk about a complete 180! It was during this shift where most of her growth came, because she had begun to create more authentic content as she took her audience along her journey with her. 

“Let go of perfectionism when you’re starting. Done is better than perfect. Just get it out!”

In this episode we talk about…

“Just show up. Even if you hate it, even if it’s cringe, just keep showing up and keep posting. Let yourself evolve and you’ll find something that hits with your audience.”

Mentioned in the Episode:

How I Changed My Shopping Habits For Good | how to stop shopping

this is the EASIEST way to find your style (no shopping required!)

These 10 simple habits are improving my personal style ✨

Clothing care and laundry

Connect with Christina Mychas

Christina Mychas on YouTube

Christina Mychas on Instagram

Christina Mychas on TikTok

Minimalism Unscripted Podcast

Resources

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2022 YouTube Goals Workbook

Creating Content During Crisis: How to Create Impactful Content During COVID-19 Pandemic

Getting Started on YouTube: YouTube Niche Workbook

How to get onto PR lists and receive a TON of free product even if you have a small following: PR List

YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND

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Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!

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After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!

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Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU

*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.SaveSave

Author: Erika Vieira

Marketing and sales expert Erika Vieira is the host and producer of the #1 influencer strategy podcast, The YouTube Power Hour. The podcast, with over 100 episodes and hundreds of thousands of downloads is dedicated to content creators who are looking to start, improve and grow their unique influence online. Erika works with influencers on personal branding, content improvement and defining a niche via customized strategy sessions, channel critiques and business support. She also loves makeup, beauty and her family and believes anyone who has the drive and passion can find success online. Feel free to send her a message here.

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