How Changing Her Niche from Shopping and Fashion to Minimalism Skyrocketed Her YouTube Channel: The YouTube Power Hour Podcast 383
“Know that your channel can start as one thing and take you in a direction that you never thought was possible.”
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Christina Mychas is a YouTuber, entrepreneur, writer and pharmacist who explores emotional spending, practical minimalism and self-development. A self-proclaimed shopaholic with over $120,000 in student loan debt, Christina realized she needed to change her emotional spending habits and face the financial mess she always felt stuck in. Using principles of practical minimalism, intentional living and mindfulness, Christina was able to pay off all her debt in less than six years.
Along her journey, she has built a community of over 300,000 people across her social media platforms. Through her channels, she has shared her own journey and encourages women to shift their spending from impulsive to intentional, find abundance in what they have right now, and change their relationships with their money and their shopping to build the intentional life they want. Christina has been featured on multiple podcasts such as Clever Girl Finance, The Financial Confessions, and Be School, as well as press articles including CNBC, the Canadian Press and the Toronto Star. She currently lives and works in Toronto, Canada.
Christina started her YouTube channel in 2017 after having done fashion and lifestyle content on instagram. YouTube just seemed to be the next step. She started off doing hauls and fashion-related content but has pivoted from where she started to intentional living, intentional spending, and her journey to getting out of debt. Talk about a complete 180! It was during this shift where most of her growth came, because she had begun to create more authentic content as she took her audience along her journey with her.
“Let go of perfectionism when you’re starting. Done is better than perfect. Just get it out!”
In this episode we talk about…
- What made Christina decide to make such a dramatic change
- How Christina’s audience responded to the change
- Balancing her YouTube channel with her full-time job as a pharmacist
- The types of videos on Christina’s channel, both the ones that do well and the ones that don’t
- How Christina plans, shoots, and edits her videos
- What to do when your channel is in a lull
- How to preserve your mental health as a YouTube creator
- The best opportunities Christina has gotten as a result of her YouTube channel
- Christina’s YouTube superpower
- Christina’s #1 piece of advice for anyone just starting on YouTube
“Just show up. Even if you hate it, even if it’s cringe, just keep showing up and keep posting. Let yourself evolve and you’ll find something that hits with your audience.”
Mentioned in the Episode:
How I Changed My Shopping Habits For Good | how to stop shopping
this is the EASIEST way to find your style (no shopping required!)
These 10 simple habits are improving my personal style ✨
Connect with Christina Mychas
Resources
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Getting Started on YouTube: YouTube Niche Workbook
How to get onto PR lists and receive a TON of free product even if you have a small following: PR List
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
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Podcast Music Credit: Boop by x50 @x50music
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