Grow on YouTube with Shorts! with Yuri Lamasbella: The YouTube Power Hour Podcast 360

“Now that I’ve finally found success, am I really going to stop now?”

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Yuri Lamasbella is a comedic personality who enjoys creating parody videos of celebrities (specifically The Kardashians). She has been a content creator for over 5 years, but became an overnight TikTok sensation in 2021 with her Kardashian parodies. From there, what started off as a beauty YouTube channel pivoted to a parody channel, and now, Yuri’s channel has over 260k subscribers.

I love Yuri’s Kardashian parodies! They are so funny and so spot-on, and that’s how I found her. Yuri’s voice is uncanny to Kim and Kourtney’s and I was so excited to have Yuri on the show. 

Yuri started YouTube back in 2016 when the beauty community was huge. She was so inspired to learn and do makeup, and she was so motivated to start and maintain a beauty channel. She wanted to be consistent because she knew it was the key to growth.

Kardashian Parodies

Yuri published her first Kardashian parody on TikTok in March of 2021 and it was an immediate success. She was inspired to do one because she had always been told she sounded like a Valley Girl, and someone even told her she sounded just like Kim Kardashian. In June of 2021, she started repurposing her TikToks to YouTube Shorts after she saw how successful they had become on TikTok. At this point, YouTube Shorts was still in the beta process and YouTube was really aggressively pushing them out. She only had 1,000 subscribers at the time, and when she started posting her Kardashian content as shorts, she blew up to over 240,000 subscribers. After years of creating beauty content, she never saw that kind of growth until she pivoted, likely because by the time she got into the beauty content sphere, it was already too saturated.

Yuri also found that the same videos that were enormously successful on Tiktok had the same success on Youtube, and that’s when she realized that her particular audience preferred short-form content.    

Creating the Kardashian parodies was so second nature to Yuri. She’s been a big fan of the Kardashians and has followed them closely for years. It sounds cliche, but when you stick to the things you know and to the things that come naturally, that’s when you’re at your most authentic self and when you’ll see the most success. 

And what about the Kardashians themselves? How have they reacted to Yuri’s popularity? Luckily, they have a good sense of humor. Khloe commented on 3 of her reels, and Kourtney and Kim have reposted her reels on their stories.

“I got on the wave at the perfect moment and it just took off.”

Monetization

While some people don’t find success in shorts because they don’t have ads, Yuri thinks the exposure is amazing and will pay out if it leads to brand deals and sponsors. She is able to monetize her Instagram, TikTok, and YouTube and get paid for the same video on each platform. She mostly monetizes through brand deals. TikTokis her most requested platform for brands, but it’s also her most expensive fee, so often if they can’t come to an agreement, she’ll do a YouTube video instead, or she’ll bundle with Instagram. 

Right now, Yuri is mostly focusing on growing her platforms. She has 2.2 million followers on TikTok, but gets the feeling that TikTok seems to control how the videos do, though she tries not to let that discourage her. Even though she’s producing more content than she was a year ago, it almost feels like her growth has slowed, but on the other hand, the bigger you are, the less it looks like you’re growing. She uploads 2-3 times a week (sometimes more if she’s feeling inspired) on TikTok and goes live every day. As for YouTube, she publishes 1 short every other day and 1 long-form video a week. She always posts the short-form content on TikTok first because it’s easier for her to predict how it will perform on YouTube. 

Final Thoughts

Yuri loves making people laugh and keeping things positive in her content, and even though her followers really see her as a comedian, she, shockingly, doesn’t see herself as being very funny. She worries about the sustainability of her content, and every time she thinks she wants to get out of doing parody content and do something else, the people don’t want it. Her passion for content creation, staying true to herself, and her knack for being able to manage content across many platforms is what keeps her going.

Her advice to content creators? Don’t focus on the negativity. It’s so hard not to, but you have to try. Don’t respond to negative comments and take every negative comment with a grain of salt. Be your most authentic self! When you are true to yourself, the content will flow naturally and come easily and you’ll see success. You have to enjoy filming and making content, and you have to be ok with learning something new.

“It sounds so cliche, but when you stick to the things you know and the things that come naturally, when you’re at your most authentic self is when you’ll see success.”

Mentioned in the Episode:

Every Kardashian Episode Ever: Episode 1

Every Episode of the Bachelorette

Connect with Yuri Lamasbella

Yuri Lamasbella on YouTube

Yuri Lamasbella on TikTok

Yuri Lamasbella on Instagram

Yuri Lamasbella on Facebook

Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU

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