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YouTube Quality vs. Quantity: The Surprising Truth

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YouTube Quality vs. Quantity: The Surprising Truth

As a YouTube strategist with nearly 10 years of experience coaching female creators, I’ve seen this debate come up over and over: should you focus on quality or quantity on YouTube?

Here’s the truth most people don’t want to admit—quantity actually beats quality, especially when you’re just starting out

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Why Quantity Matters

When you obsess over making every video “perfect,” you stall your growth. You spend weeks editing one video, put enormous pressure on how it performs, and lose momentum when the views don’t match the effort.

On the other hand, uploading more frequently gives you:

Think of it like training. Athletes don’t practice once a week and expect to go pro—they put in reps every single day. Your early YouTube uploads are the same.

My Advice for Creators

If you’re new or struggling to gain traction, aim for at least two videos a week. If you can manage three, even for a short season, do it. You’ll learn faster, grow faster, and build the consistency YouTube rewards.

Does this mean quality doesn’t matter? Of course not. But true “quality” on YouTube isn’t about fancy editing—it’s about creating intentional, purposeful content that resonates with your audience. And you can only discover what works by doing more.

The Bottom Line

Quantity creates the conditions for quality to emerge. Don’t wait for perfection—just upload, learn, and keep going. That’s how every successful creator I’ve worked with built their channel.

So tell me—are you ready to commit to more uploads for the next 60 days? 

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***Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.

Author: Erika Vieira

Marketing and sales expert Erika Vieira is the host and producer of the #1 influencer strategy podcast, The YouTube Power Hour. The podcast, with over 100 episodes and hundreds of thousands of downloads is dedicated to content creators who are looking to start, improve and grow their unique influence online. Erika works with influencers on personal branding, content improvement and defining a niche via customized strategy sessions, channel critiques and business support. She also loves makeup, beauty and her family and believes anyone who has the drive and passion can find success online. Feel free to send her a message here.

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