Why This YouTuber Quit — And Why It Was One of the Smartest Moves I’ve Seen
I just watched a video from a creator with under 40,000 subscribers who quit YouTube — and let me tell you, it might be one of the wisest, most intentional exits I’ve ever seen.
This isn’t your typical burnout story. This is about clarity, strategy, and embracing life’s seasons. It’s about knowing when YouTube has served its purpose — and having the courage to move on.
Meet Akta. She was a dentist in London who started her channel during the pandemic. In less than two years, that “small” platform completely changed her life. A startup discovered her through YouTube and offered her a career path she never imagined — helping underserved communities get better access to dental care. She left dentistry, not because she had millions of views, but because she put herself out there consistently. That’s the magic of YouTube.
But here’s where it gets powerful: she realized she didn’t want to be a full-time YouTuber. She didn’t want to chase virality or play the game of clickbait thumbnails. She loved the creativity — the filming, the editing — but hated the constant strategic grind. And I get it. That’s where she and I differ. I love the strategy. It’s why I coach. It’s where I thrive.
Akta’s life evolved — she got married, had a baby, and priorities shifted. YouTube no longer fit her season. She didn’t see it as quitting. She saw it as graduating.
And her story reminds me: there are two types of YouTubers. Those who use content to support a business, and those who build an audience first and figure it out later. Neither is wrong — but knowing where you stand changes everything.
Akta’s story is a beautiful example of letting success be a stepping stone, not a cage. She walked away from something good to build something even better. And maybe, that’s the most strategic move of all.
If you’re wondering what role YouTube plays in your journey — is it a career or a launchpad? — let’s talk. My YouTube Bootcamp is for women ready to get intentional. You don’t have to chase trends. You just need a plan.
Resources
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YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!
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