Site icon Erika Vieira

Why Rebranding Yourself is the Secret to YouTube Success

Leila Hormozi

Why Rebranding Yourself is the Secret to YouTube Success

“Your brand is who you are, not who you pretend to be.”

That line from Leila Hormozi stopped me in my tracks—and it’s something every YouTube creator needs to hear.

The Truth About YouTube Success

YouTube is what I call a long-form, long-game platform. It takes time, energy, and consistency. Most creators quit too early because they can’t endure those first months of low views and little recognition. But the ones who succeed are the ones willing to stay unseen while becoming the version of themselves who can thrive here.

Your Brand = Your Reputation

Your YouTube brand isn’t just your logo or thumbnails—it’s your reputation. And reputation is built on habits. If you want a stronger brand, you need to change your behaviors: how often you create, how you engage, how you improve. It’s not instant. It’s a lagging indicator that may take 12–18 months to pay off.

Consistency Builds Brands

The biggest myth I see is creators thinking they need to “rebrand” with big announcements or dramatic changes. The truth? Real rebrands happen through consistent action. Upload after upload. Week after week. As Leila says: “Real brands don’t go viral. They go unnoticed until they’re undeniable.”

The 7% Delusion Factor

Here’s the kicker: every successful creator I know has a little “delusion.” They believe in themselves and their message before the world does. That belief fuels the consistency that eventually turns into results.ing point — and that it reminds all of us to protect our integrity before chasing viral success.

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***Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.

Leila Hormozi

Author: Erika Vieira

Marketing and sales expert Erika Vieira is the host and producer of the #1 influencer strategy podcast, The YouTube Power Hour. The podcast, with over 100 episodes and hundreds of thousands of downloads is dedicated to content creators who are looking to start, improve and grow their unique influence online. Erika works with influencers on personal branding, content improvement and defining a niche via customized strategy sessions, channel critiques and business support. She also loves makeup, beauty and her family and believes anyone who has the drive and passion can find success online. Feel free to send her a message here.

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