Why Rebranding Yourself is the Secret to YouTube Success
“Your brand is who you are, not who you pretend to be.”
That line from Leila Hormozi stopped me in my tracks—and it’s something every YouTube creator needs to hear.
The Truth About YouTube Success
YouTube is what I call a long-form, long-game platform. It takes time, energy, and consistency. Most creators quit too early because they can’t endure those first months of low views and little recognition. But the ones who succeed are the ones willing to stay unseen while becoming the version of themselves who can thrive here.
Your Brand = Your Reputation
Your YouTube brand isn’t just your logo or thumbnails—it’s your reputation. And reputation is built on habits. If you want a stronger brand, you need to change your behaviors: how often you create, how you engage, how you improve. It’s not instant. It’s a lagging indicator that may take 12–18 months to pay off.
Consistency Builds Brands
The biggest myth I see is creators thinking they need to “rebrand” with big announcements or dramatic changes. The truth? Real rebrands happen through consistent action. Upload after upload. Week after week. As Leila says: “Real brands don’t go viral. They go unnoticed until they’re undeniable.”
The 7% Delusion Factor
Here’s the kicker: every successful creator I know has a little “delusion.” They believe in themselves and their message before the world does. That belief fuels the consistency that eventually turns into results.ing point — and that it reminds all of us to protect our integrity before chasing viral success.
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YOUTUBE COURSES AND COACHING
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TRUSTED YOUTUBE TOOLS
- Poppy AI: my new favorite AI tool for YouTube creators! Click here to get Poppy and use code ErikaV for $25 off plus theres a 30 day money back guarantee!
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- Kajabi: All-in-one course creation platform I use and LOVE! Click here to get Kajabi.
RECOMMENDED YOUTUBE/PODCASTING EQUIPMENT:
- Click here for my Amazon storefront to see my favorite products for YouTube creators
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