Why ChatGPT Isn’t Fixing Your YouTube Growth
You’re using ChatGPT for titles, thumbnails—even full scripts—and your views still suck. Trust me, I’ve seen it a hundred times. The problem isn’t the tool—it’s the foundation you’re bringing to it.
Over the last 8 years, I’ve coached more than 2,000 women creators, and I keep seeing the same trap: creators think better prompts will lead to better results. But here’s the truth:
Perfect prompts + shaky fundamentals = flat growth.
AI can’t save a YouTube strategy that isn’t clear to begin with. If you don’t have your “why,” your niche, your true fan, and your mission dialed in (what I call the YouTube Audience Attraction System), then ChatGPT will only multiply your confusion.
I’ve worked with creators who had hundreds of video ideas from AI—and zero clarity on which ones to actually make. Once we nailed down their fundamentals, the fog lifted.
Same with niches. If you’re in the wrong niche (like one client who was doing makeup videos just because she thought that’s what she “should” do at her age), no amount of AI wizardry will make your content take off. Once she pivoted to fashion and wellness for women over 50, her channel exploded.
And let’s talk about decision fatigue. AI gives you so many options it’s paralyzing. I’ve seen people spend hours stuck in title purgatory because they’re drowning in possibilities. AI was supposed to save time—now it’s burning people out.
But here’s the good news: you can fix this.
Here are 3 instant upgrades I use with clients to make AI actually work:
- Context First – Tell ChatGPT who you are, who you serve, and how you help. It’s not psychic.
- Add Clear Constraints – Set rules. Be specific. “Conversational tone. Under 60 characters. Focus on pain points.”
- Use the 10-Choice Rule – Ask for 10 options. Pick your favorite. Give feedback. Refine.
I’m not anti-AI. I use it daily. But you’ve got to lead the strategy—it can’t do that for you.
If you’re feeling stuck and want tools built around these fundamentals, I go much deeper in my YouTube Bootcamp. I’ve even created custom AI tools specifically to guide you through your “why,” your niche, and more.
Bottom line: don’t expect AI to do the hard thinking for you. Use it to amplify your strategy—not replace it.
Resources
- Register for my FREE Masterclass
- CLICK HERE to get the Audience Attraction System
- Add your name to the YouTube Bootcamp waitlist so you are notified when space becomes available!
- Add your name to the 1:1 Coaching waitlist!
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!
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**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.
