Shorts Aren’t the Enemy

Christine believes the rise of YouTube Shorts is stealing attention from her long-form content. But in my experience managing and analyzing dozens of creator dashboards, I can tell you: Your audience isn’t leaving you for Shorts. They might consume short-form, but that doesn’t mean they’ve stopped loving the deep-dive videos you make. YouTube might show more Shorts, but it’s not replacing your fans’ interest in you. Shorts and long-form attract different behaviors—and it’s not a zero-sum game.

The Algorithm Isn’t Out to Get You

Another theory Christine shared is that YouTube is “hiding her from her own subscribers.” I get it—I hear this all the time from clients. But here’s the truth: YouTube responds to viewer behavior. If your subscribers stop clicking on your content or miss a few videos, YouTube assumes they’re no longer interested. That’s not suppression—it’s signals.

If people want to see your content more, they need to watch it more. That’s how the algorithm works. It’s not broken. It’s just reactive.

The Real Threat: Creative Fatigue

Now here’s where I think Christine actually is spot on: the competition is fiercer than ever. But it’s not just other YouTubers—it’s Netflix, TikTok, Disney+, podcasts. You’re not just a creator anymore, you’re a competitor in the attention economy.

And that can wear you down. What I suspect is really going on with Christine—and what I’ve seen countless times in the creators I coach—is burnout disguised as algorithm problems.

When views dip and creativity dips with it, it’s easy to blame YouTube. But what you might really need is a fresh content strategy, a pivot, or just a moment to fall back in love with what you’re creating.

Mental Health and YouTube Go Hand-in-Hand

Christine opened up about how YouTube has taken a toll on her mental health—and that’s not something we talk about enough. Being a creator is emotionally exhausting. The hate, the pressure, the numbers—it’s a lot. I respect her deeply for seeking therapy and sharing that truth. And I’ll say this to anyone reading: Your worth is not your views.

Here’s What You Can Do If You’re Feeling the Same

If you’re struggling like Christine, you’re not alone. But here’s what you need to remember:

• The algorithm isn’t punishing you. It’s reflecting your viewers’ behavior.
• Shorts aren’t stealing your audience—they’re just another tool in the toolbox.
• Burnout doesn’t mean you’re done—it means you need a pivot.
• Community is your secret weapon. Lean into it.

And if you’re stuck, I help creators like you inside my YouTube Bootcamp. You don’t have to navigate this alone.

Resources

• Register for my FREE Masterclass
• CLICK HERE to get the Audience Attraction System
• Add your name to the YouTube Bootcamp waitlist so you are notified when space becomes available!
• Add your name to the 1:1 Coaching waitlist!

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