The Step by Step Strategy to Growing REALLY Fast on YouTube in 2019 with Evan Carmichael: The YouTube Power Hour Podcast 189
“80% of YouTube success is making daily content that is fire.”
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If you’ve been on the sidelines, hesitating about starting your channel or taking your channel seriously, this is the episode you have been waiting for! Even if you’ve been growing your channel for years, you’re gonna want to listen to this episode with a notebook beside you because everyone is going to learn a TON to help them explode their channels. I don’t think you’re ready. Entrepreneur, Author, Speaker and YouTuber Evan Carmichael is here and we get really deep and focused only on super fast and massive growth with tactics that are 2019 ready. Let’s go!
Evan is a YouTuber who talks all things entrepreneurship and business on his channel. He has over 6,000 videos – yes, six thousand – and has over 2 million subscribers. What I liked most about Evan was his openness to share as much as he knew and hold nothing back. You know there are some weirdos who put themselves on a pedestal and hoard all their secrets. Evan is the opposite, as you’ll hear in this episode. He has published 4 books, and he is a globally in-demand speaker, an entrepreneur, former Venture Capitalist and a lot more.
“If you keep leaning into the things that are fun for you, you will find your inner genius.”
We were on a tight timeline so we dove right in. We didn’t spend any time on his story, just went deep into the tactics and strategies around rapid channel growth. This episode is short but packed with value. Trust me, you will be taking notes on every sentence. Enjoy!
“By continued experimentation, you’ll find your style.”
10 Key Interview Takeaways
- Post Daily. If you can post an 80% quality video and get one up daily versus a 100% quality video and post that up weekly, opt for the daily. But if in trying to post daily your quality drops, then reduce your frequency. Work towards posting daily because that will bring you the most growth momentum.
- To move faster, give up your weaknesses. Evan suggests that to post daily, you need to find out what you’re exceptional at and focus on that. For example, if you’re not exceptional with editing, don’t edit. When you focus on what you’re exceptional at, you move faster and have more fun in the process.
- Unedited but still fire content? How? If you can focus on maximizing the time in your video where you are in your zone of genius, that will shine through and your audience won’t care if it was heavily edited. Most people spend 40 minutes recording and 5 hours editing. Most of those 5 hours is tiring, backbreaking, tedious and hated work. Cut that all out and spend as little time as possible editing. In the future you can hire editors to your team, but you need the growth momentum to get to that point first.
- Don’t know what your Zone of Genius is? Try different things until you find what you love. It’s better to experiment with different things than follow what other people are doing because they have success. You can start by copying and modelling others, see what they are doing and try it on to see if you like it. But it’s just a test, something about it won’t fit you, so you have to trim it and shape it to make it yours. Want the formula for trying different things on YouTube? Do a different type of thing one day for the week. For example, if you’re into makeup, maybe mondays you do tutorials, tuesday you do something wacky and fun, wednesday you do reviews, etc until you find one thing you love, then you focus in and make it yours.
- Advice for starting out: The first one will always suck and it will be brutal, but that’s okay. All that matters at the start is if you enjoyed it. You’ll improve the more you invest time in the things you enjoy.
- How to handle “off days”. We all have off days. If you’re not feeling inspired or motivated to make a video, lean into it and be open with your audience. Record a video and be your full self instead of skipping the day or faking it on camera. Bring people along and show them that you’re not perfect and how you pick yourself up from feeling down.
- Let’s get tactical: Thumbnails. Make your thumbnails consistent so people know what you’re videos look like by how all your thumbnails look. This will help people to binge watch your content. When people binge watch your content, it will show up in the suggested videos for other larger, better performing videos.
- Let’s get tactical: End Cards. End cards give you 20 minutes to convince someone to watch more of your videos, so find a video that’s related to the one they watched and use the first 10 seconds to tell them about the video, and the last 10 seconds to show them a clip of the video. This also helps with the binge watching.
- Let’s get tactical: Titles. Your titles should be geared towards your audience. Grab a lifestyle magazine and look through the headlines they use. Why did they choose those words? Why does it grab your attention immediately? They designed it that way, so they are good examples and inspiration to use when you make your titles.
- More help showing up as a suggested video. Look at the videos that big channels are doing well – doing well meaning the videos are getting more views than the number of subscribers they have – and make your own video sharing your point of view on the same topic. Doesn’t matter what the other person said, you’re making a new video sharing your independent idea on the topic. Evan suggests you use the same title or a close variation of the title as long as it’s not a clear ripoff.
Resources
My favorite free SEO tool for YouTube: TubeBuddy
(Discount code ErikasBuddy for 20% off the paid version)
PR Guide: How to Get onto PR Lists and Get Lots of Free Product
Getting Started on YouTube: The #1 Downloaded Free Niche Discovery Workbook
Connect with Evan
Facebook Group:
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
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