So What’s Really Going On?

Let’s break it down:

• AI slop is flooding the platform
  Videos made with AI scripts, AI voiceovers, AI thumbnails, and stock footage are being mass-produced. Some creators are treating YouTube like a passive income machine — and the content reflects that.
• Faceless channels are booming
  There are entire courses being sold on how to launch these channels quickly and cheaply. No camera. No personality. No connection.
• But viewers can sense something’s missing
  It’s that human spark — the voice, the quirks, the care. And that matters.

I’ve been interviewing creators lately who are doing the opposite of this trend. People like Toni Lipsey, a crochet YouTuber using her channel to preserve a dying art form. When I talk to creators like her, I’m reminded why I love this space so much. These aren’t just videos — they’re stories. They’re heart. They’re humanity.

Where Do We Go From Here?

Here’s what I truly believe:
As AI content becomes more common, human content becomes more valuable.

That means if you’re a creator, now is not the time to fade into the noise. Now is the time to lean in harder to what makes you unique.

Here are 3 things I recommend:

• Use AI as a tool, not a replacement.
  Let it help you brainstorm or outline, but keep your voice front and center.
• Show your face. Share your story.
  If you’re building a brand or a business, people want to connect with the person behind it.
• Include human moments.
  Vlogs, lives, casual chats — they remind your audience that you’re real.

The good news? YouTube’s algorithm builds around what you watch. If you watch human-created content, you’ll get more of it. Viewers ultimately shape the platform — and many are already showing a preference for authenticity.

So yes, the future of YouTube may look unrecognizable 12 months from now. But here’s what won’t change:

• People will always crave connection.
• People will always value originality.
• And people will always be drawn to creators who make them feel somethin

That’s our superpower as humans. And no AI can replicate that.

Let’s not give up that ground. Let’s take it back.

Resources

• Register for my FREE Masterclass
• CLICK HERE to get the Audience Attraction System
• Add your name to the YouTube Bootcamp waitlist so you are notified when space becomes available!
• Add your name to the 1:1 Coaching waitlist!

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