After producing and strategizing YouTube channels for nearly 10 years, I can tell you this: the difference between creators who succeed and creators who struggle happens before you ever hit record. Most people jump straight into filming, then scramble to […]
I’m here to blow the whistle on YouTube Shorts—because despite what you’ve heard, most creators aren’t actually making real money from them. As a YouTube strategist who’s produced and coached thousands of channels, I’ve had the rare opportunity to analyze […]
Picture this: you’re 28, pulling in $500,000 a month with over a million followers…and you’re miserable. That was Vanessa Lau. At 29, she walked away from a multiple–seven-figure business teaching social media strategy. As a YouTube channel producer and coach […]
If YouTube advice has you dizzy—“Post daily Shorts!”, “No, long-form storytelling!”, “Go live!”, “Stop retention editing!”—you’re not alone. The truth? There’s no one-size-fits-all YouTube strategy. I’m Erika Vieira, a YouTube channel producer who’s helped 2,000+ creators across niches and seasons […]
“Your brand is who you are, not who you pretend to be.” That line from Leila Hormozi stopped me in my tracks—and it’s something every YouTube creator needs to hear. The Truth About YouTube Success YouTube is what I call […]
YouTube just dropped an analytics update that most creators don’t even know exists—and it has the power to make your content strategy 10 times smarter. And the best part? It’s simple to understand, but it can completely shift the way […]
If you’ve been anywhere near YouTube’s nutrition corner lately, you’ve probably seen the drama around Canadian registered dietitian Abbey Sharp. She has 730K subscribers, years of TV appearances, a bestselling cookbook, and her own supplement line. But earlier this summer, […]
Low views. Brutal click-through rates. Total creative burnout. And you can’t even think of your next video idea. If you’re stuck in that cycle, I want you to know this: it’s not the algorithm. It’s not your thumbnails. It’s not […]
Welcome back to Hot Mess… but not the one you think. If you’re a woman building a brand or business online, you need to study what Alix Earle just did. I’m Erika Vieira, YouTube strategist and producer behind over 2,000 […]
While you’re struggling to upload once a week, AI-powered creators are uploading three times a day—without filming a single clip. Sounds unbelievable? It’s not. And most creators—especially women—have no idea this is already happening. In this post, I’m breaking down: […]