Welcome back to Hot Mess… but not the one you think. If you’re a woman building a brand or business online, you need to study what Alix Earle just did. I’m Erika Vieira, YouTube strategist and producer behind over 2,000 […]
While you’re struggling to upload once a week, AI-powered creators are uploading three times a day—without filming a single clip. Sounds unbelievable? It’s not. And most creators—especially women—have no idea this is already happening. In this post, I’m breaking down: […]
He cheated on her while she was four months pregnant. Just days earlier, he’d posted love letters. He had a secret Snapchat the whole time. While the internet spiraled over The Wizard Liz’s betrayal—or speculated whether she’d take him back—I […]
Most creators are using AI the same way they started—randomly, with no real system. And honestly? It shows. If you’re a YouTube creator trying to use ChatGPT to help with content but not getting great results, I’ve got you. I’ve […]
I’ll be honest—I love a juicy creator story. Especially the ones that make you pause and think: Wait… how did she pull that off? Susan Yara built a skincare brand during lockdown. Got hit with the biggest FTC investigation against […]
Faceless YouTube channels are everywhere right now. If you’ve seen the headlines about creators making six figures a month without ever showing their face, you’re not alone. The “faceless YouTube gold rush” is ON — and as a YouTube coach […]
Have you ever felt like YouTube is working against you? Like the algorithm has forgotten you, or your videos are suddenly invisible to your own subscribers? If so, you’re not alone—and a recent video from a creator with over 700K […]
You’re using ChatGPT for titles, thumbnails—even full scripts—and your views still suck. Trust me, I’ve seen it a hundred times. The problem isn’t the tool—it’s the foundation you’re bringing to it. Over the last 8 years, I’ve coached more than […]
Have you ever had someone DM you, “I just binged all your videos in one sitting”? That’s exactly what my client Katie started hearing just two weeks after trying a simple YouTube strategy I now teach every creator I coach. […]
I’ve been in the YouTube game for nearly a decade, and I can confidently say: the platform is changing faster than ever before. If you’ve noticed more robotic-sounding videos, weirdly generic content, and a lot of faceless channels, you’re not […]