YouTube Quality vs. Quantity: The Surprising Truth

As a YouTube strategist with nearly 10 years of experience coaching female creators, I’ve seen this debate come up over and over: should you focus on quality or quantity on YouTube? Here’s the truth most people don’t want to admit—quantity […]

8 Things You Must Do Before You Hit Record on YouTube

After producing and strategizing YouTube channels for nearly 10 years, I can tell you this: the difference between creators who succeed and creators who struggle happens before you ever hit record. Most people jump straight into filming, then scramble to […]

The Truth About YouTube Shorts: Why They’re Sabotaging Your Channel

I’m here to blow the whistle on YouTube Shorts—because despite what you’ve heard, most creators aren’t actually making real money from them. As a YouTube strategist who’s produced and coached thousands of channels, I’ve had the rare opportunity to analyze […]

Build a YouTube Strategy That Fits You (Not the Internet’s Whiplash Advice)

If YouTube advice has you dizzy—“Post daily Shorts!”, “No, long-form storytelling!”, “Go live!”, “Stop retention editing!”—you’re not alone. The truth? There’s no one-size-fits-all YouTube strategy. I’m Erika Vieira, a YouTube channel producer who’s helped 2,000+ creators across niches and seasons […]

Why Rebranding Yourself is the Secret to YouTube Success

“Your brand is who you are, not who you pretend to be.” That line from Leila Hormozi stopped me in my tracks—and it’s something every YouTube creator needs to hear. The Truth About YouTube Success YouTube is what I call […]