Erika Vieira

Why Starting a YouTube Channel Right Now Might Be the Smartest Move You’ll Ever Make

Why Starting a YouTube Channel Right Now Might Be the Smartest Move You’ll Ever Make

There’s a small window of time right now—a truly unique moment in history—where starting a YouTube channel is not just a creative outlet, but one of the smartest ways to future-proof your income against AI. But that window? It’s closing fast.

AI Is Coming for More Jobs Than You Think

When billionaire venture capitalist Chris Sacca said, “We’re super screwed,” in reference to AI and the job market, it wasn’t just a dramatic soundbite—it was a warning. And when Dario Amodei, CEO of one of the top AI companies, says AI could replace half of all entry-level white-collar jobs and spike unemployment to 20%, you should pay attention.

This isn’t a far-off future. It’s already happening. Major companies like IBM and Shopify are freezing hiring or requiring proof that a human can outperform AI. If your job is a series of predictable, repeatable tasks—think bookkeeping, basic design work, even entry-level law—you’re in AI’s crosshairs.

Who Thrives in the AI Era?

Author Cal Newport broke it down for us. The people who thrive will be:

  1. AI Superusers – People who know how to use AI to multiply their output.
  2. The Wealthy – Those who already have capital.
  3. The Irreplaceables – People who bring a unique combination of skills, experience, and originality.

You might not have capital, but you do have lived experience, passions, and perspective. That’s where YouTube comes in.

YouTube Is Your Secret Weapon

YouTube isn’t just social media—it’s a long-term asset. Videos you post today can make money for years. And unlike TikTok or Instagram, YouTube rewards depth and originality. You don’t need millions of followers—just 1,000 true fans who believe in what you offer.

That’s what I teach inside my YouTube Boot Camp, and it’s more relevant now than ever. Whether you want to monetize your expertise, build a personal brand, or just create income security, YouTube is your launchpad.

The Time to Start Is Now

This isn’t about side hustles anymore. It’s about replacing jobs that may not exist in 3–5 years. AI is changing the landscape fast, and those who build an audience today will have the leverage tomorrow.

I use AI as my assistant—not my replacement. It helps me research faster, draft better, and free up time to do what I love. You can do the same.

Resources

YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND

TubeBuddy [Use the code ErikasBuddy to get 20% off]

MY FAVORITE BUSINESS TOOLS

Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.

Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!

Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!

THE BEST YOUTUBE/PODCASTING EQUIPMENT

After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!

Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU

*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.SaveSave

Author: Erika Vieira

Marketing and sales expert Erika Vieira is the host and producer of the #1 influencer strategy podcast, The YouTube Power Hour. The podcast, with over 100 episodes and hundreds of thousands of downloads is dedicated to content creators who are looking to start, improve and grow their unique influence online. Erika works with influencers on personal branding, content improvement and defining a niche via customized strategy sessions, channel critiques and business support. She also loves makeup, beauty and her family and believes anyone who has the drive and passion can find success online. Feel free to send her a message here.

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