Natalia Taylor Finally Reveals ALL Her YouTube Growth Secrets! (Nothing Held Back!): The YouTube Power Hour Podcast 197
“If you make content that people are interested in, they will watch it and you’ll have job security.”
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Part 2 of our amazing conversation with Natalia Taylor is here! In part one we dove deep into her origin story, and how her YouTube success forced her to change for the better. Now we’re diving into what videos solidified her comeback and we’re getting a front-row view into her genius for picking video ideas, how she creates content and the secrets for growth and making herself a hit machine! If you loved the last episode, this one will blow you away. We’re getting technical!
It may look simple and obvious now that she’s made a comeback and doubled her subscribers, but when she came back, she had a dead channel. Her old videos were getting a trickle of views, and the new her wasn’t jiving for some. Sometimes it was discouraging to see the subscriber numbers plummet when she posted new content. But she kept with it. She kept her positive attitude and eventually got to a turning point. She made a video on exposing America’s Next Top Model and that started her rise again. She maintained that momentum and struck gold again by hitting her most-watched video which was also a sponsored video about Zodiac Signs. It got over 5 million views! She wasn’t only back, but now, she’s sitting pretty at almost 1.8 million subscribers.
“Being original, new and innovative is always my #1 priority.”
In this episode, we pick up from where we left off and talk about what videos sparked her comeback, her insanely genius process for coming up with video ideas, the surprising way she shoots and edits her videos and so much more. We also get a moment where she’s completely open and raw about her experience being a successful YouTube influencer, that you’re going to want to hear if you’re interested in going down the same path. Enjoy!
“I don’t consume that much content. I just produce it. That’s the beauty of being an artist.”
4 Key Interview Takeaways
- Hit all the notes. It’s not only all about titles and thumbnails. For your videos to have the maximum effect, you need to optimize all the areas: keywords, tags, is the video riding on a trending topic, are you using hashtags. There are many areas Natalia looks at for her every one of her videos and she does a lot of research to make sure she’s up to date on all the latest updates.
- Reverse engineer your videos. Natalia creates videos with the end in mind. She has the topic, thumbnail and title researched and ready before she even thinks about how she will execute on the filming on the video. That outside-in conceptualizing of videos allows her to know the video will be a hit before she even makes it because she’s posing as her ideal viewer watching and loving the video.
- Good audio makes a difference. Natalia says she heard a noticeable difference when she started using a Blue Yeti microphone, and her subscribers heard it too. It’s very hard to get ahead with poor audio. You might get a pass for glitchy or grainy video even poor filming, but if the audio is bad, most people won’t stick around.
- Youtube is very rewarding, but a lot of hard work. And that hard work is constant. It’s never-ending. After you hit a high for one successful video, before you can fully celebrate, you’re working on the next video. You’re constantly researching and responding to your community. You’re expected to be on all the time, not just online, but in real life, because you’re a public figure now. This life you’re heading into, go in with both eyes open because the downsides are not often shared
Connect with Natalia
Mentioned In This Episode
Natalia Taylor’s Videos:
- EXPOSING AMERICA’S NEXT TOP MODEL
- Annoying things about your zodiac sign
- ANNOYING things about your ZODIAC SIGN 2
- DO YOU LOOK LIKE YOUR ZODIAC SIGN?
- OUIJA BOARD POSSESSED MY LIFE (WARNING GRAPHIC IMAGES) Storytime
- My Kidnapping.
Resources
REGISTER FOR MY FREE ROAD TO 100k YOUTUBE SUBSCRIBERS MASTERCLASS
FREE GUIDES:
Getting Started on YouTube: YouTube Niche Workbook
How to get onto PR lists and receive a TON of free product even if you have a small following: PR List
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, these are the pieces of equipment that hands down get mentioned time and time again. You can’t go wrong with anything on this list!
- 4k Camera: Great for starting out and vlogging
- Lens: This lens is recommended highly by many of my podcast guests, it gives the blurry “YouTuber” background look.
- Audio: If you want to upgrade your set-up, audio should be one of the first investments (after a good camera). This microphone is unanimously the favorite amongst my podcast guests.
- Podcast/Voiceover Microphone: If you are looking for a great microphone for a podcast or video voiceover, this is it! This is the one that you see in all of my videos and the one I’ve recorded my podcast on for years.
- Webcam: For my interviews, that you see in my videos, this is the webcam that I use. Super inexpensive and easy to set up!
- Inexpensive Lighting Kit: Need to pick up some lights but don’t want to spend a ton? This is a great set that will get you started and help improve the look of your videos.
- Ring light: Looking for that beauty look? Invest in a ring light! This is an inexpensive light that does that trick!
FACEBOOK GROUP
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
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**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.
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Author: Erika Vieira
Marketing and sales expert Erika Vieira is the host and producer of the #1 influencer strategy podcast, The YouTube Power Hour. The podcast, with over 100 episodes and hundreds of thousands of downloads is dedicated to content creators who are looking to start, improve and grow their unique influence online. Erika works with influencers on personal branding, content improvement and defining a niche via customized strategy sessions, channel critiques and business support. She also loves makeup, beauty and her family and believes anyone who has the drive and passion can find success online. Feel free to send her a message here.