Is Your YouTube Strategy HURTING Growth? What Creators Must Know – Travel Tips by Laurie
“I fought niching down for years. But once I did? I went from 2,000 subscribers to 60,000 in one year.”
Laurie didn’t have perfect gear, a polished brand, or even a clear direction when she started her YouTube channel. In fact, after a full year of uploading, she had just 50 subscribers. But once she stopped resisting the advice to niche down — and started treating her channel like the business it truly was — everything changed.
Today, Laurie’s channel has over 350,000 subscribers, millions of views, and a thriving affiliate income stream. In our latest interview, she walks through exactly how she made that shift: from multi-passionate and unsure, to focused, strategic, and profitable. Whether you’re just starting out or feeling stuck in the messy middle, her journey is a powerful reminder that clarity and commitment beat perfection every time.
“It’s not about me anymore. It’s about the viewer. What do they want? What’s going to make them come back?”
Key Takeaways:
- You don’t need a fancy setup to start — Laurie used a window and an old camera
- Niching down doesn’t limit creativity — it unlocked hers
- Her first real money came through strategic affiliate links (not ad revenue)
- Scripting and thumbnail prep were game-changers for consistency
- Growth didn’t happen overnight — it happened when she stopped playing small
- Analytics told her what to double down on — and what to let go
- She now earns the majority of her income from AdSense, thanks to smart, evergreen content
Resources
- Register for my FREE Masterclass
- CLICK HERE to get the Audience Attraction System
- Add your name to the YouTube Bootcamp waitlist so you are notified when space becomes available!
- Add your name to the 1:1 Coaching waitlist!
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Riverside for both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.
