If you don’t master this, you’ll fail on Youtube: Stephanie Lange
“I had the best month I’ve ever had on YouTube in my whole career. And then I destroyed it all by disappearing.”
Stephanie Lange began her YouTube career in 2013 as a professional makeup artist seeking to expand her reach beyond the limitations of her makeup counter. What started as makeup tutorials evolved over the years, incorporating vlogs until motherhood prompted a significant shift in her content direction. Not wanting to feature her children online and feeling burnout from repetitive beauty tutorials, Stephanie found her passion creating what she calls “mini documentaries” exploring women’s issues ranging from beauty standards to relationships, body image, and life experiences.
Today, Stephanie continues to produce thoughtful video essays that resonate deeply with her audience while pursuing her entrepreneurial dreams. Her love for makeup hasn’t diminished—instead, it’s transformed into a new venture as she invests her savings to develop her own cosmetic line. This new chapter represents the natural evolution of her journey from makeup counter professional to influential content creator to aspiring beauty brand founder, all while maintaining the authentic connection with her audience that has defined her online presence.
“I’ve learned to not even bother filming a video if I don’t have a really good title and thumbnail. It’s like a book cover and a book title. If you don’t have them, don’t bother making the video.”
Key Takeaways:
- Prepare for a time-intensive creative process – invest in thorough research and meticulous editing, even if it means spending over a week on each video to ensure quality content.
- Monitor your mental health closely as creator metrics can significantly impact your emotional wellbeing – develop healthy coping strategies for handling both negative feedback and fluctuating video performance.
- Never underestimate the power of presentation – craft compelling titles and eye-catching thumbnails, as these elements often determine your video’s success regardless of content quality.
- Consider whether solo production suits your style – working alone offers creative control but requires wearing multiple hats; assess whether this approach aligns with your strengths and resources.
- Find your personal balance between authentic expression and algorithm requirements – study platform trends while maintaining your unique voice and perspective.
- Diversify your income streams when addressing controversial topics – platform demonetization policies may affect content discussing sensitive issues, so prepare alternative revenue sources.
- Give yourself permission to take occasional breaks – channel growth might temporarily slow during hiatuses, but a refreshed creator often produces better content worth any minor algorithmic setbacks.
- Explore opportunities to expand beyond content creation – consider developing products aligned with your expertise and audience interests as a natural extension of your platform.
Resources
- Register for my FREE Masterclass
- CLICK HERE to get the Audience Attraction System
- Add your name to the YouTube Bootcamp waitlist so you are notified when space becomes available!
- Add your name to the 1:1 Coaching waitlist!
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Riverside for both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.
