How to grow FAST on TikTok in 2023 with Amy Chang: The YouTube Power Hour Podcast 389
“The best performing videos usually meet at the intersection of 3 points: they’re timely, they’re relatable, and they’re authentic.”
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Amy Chang is a skin and hair obsessed, health conscious content creator sharing beauty tips, product reviews and life experiences with her audience. She graduated from NYU with a BS in Public Relations/Corporate Communications and worked briefly in PR in New York before deciding to become a content creator in 2016, starting with a blog. She currently lives in Los Angeles with her husband and two young daughters
I’m so happy to have Amy back on the podcast! It’s been a LONG time! And since that episode in 2016, A LOT has changed, including the rise of short-form content. We talk so much in this episode about Amy’s meteoric rise from beauty blogger in 2016 to instagrammer in 2017, to YouTuber in 2018, to finally TikToker in 2019. In this interview, Amy gives a TON of valuable insight and advice that any content creator can apply to their own social media platforms!
“You have to be quick to jump on those trends.”
In this episode we talk about…
- How Amy got started on TikTok
- Taking off on TikTok and Instagram
- How Amy plans, creates, and schedules her content
- Posting 5 TikToks a day
- Repurposing TikToks on Instagram and YouTube
- Creating boundaries
- How to be an effective content creator
- Working with brands as a short-form content creator
- What Amy would do differently if she could start over
- How to preserve your mental health as a content creator
- Amy’s advice to someone looking to grow their presence on TikTok
“It really helps on Tiktok to have a finger on the pulse. The trends are so ephemeral.”
Connect with Amy:
Resources
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Watch my FREE Zero to 100k Subscribers Masterclass
FREE GUIDES:
Creating Content During Crisis: How to Create Impactful Content During COVID-19 Pandemic
Getting Started on YouTube: YouTube Niche Workbook
How to get onto PR lists and receive a TON of free product even if you have a small following: PR List
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!
FACEBOOK GROUP
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.SaveSave
