How To Grow 650k Subscribers on YouTube with Belinda Selene: The YouTube Power Hour Podcast 193
“If you want to do it, you’ll find a way, and unless you do it you’ll never know what it can be.”
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What does it take to maintain a YouTube empire with 650k subscribers? For one, a whole lot of passion, and fashion, beauty and lifestyle YouTuber Belinda Selene has that in abundance. She also has a ton of other secrets to her success that she’s sharing on this episode. She’s breaking down how she built her empire and the entire process that helps her pump out hit after YouTube hit. If you’re ready to grow, tune in!
When Belinda started on YouTube 7 years ago, it was her creative outlet. She was working 2 jobs and wanted a fun community where she can express her creative side. Over a few years of following her passion, she grew her channel up to 100k subscribers. At that point, she was working at a bank. She loved it and saw herself growing there, but a great opportunity came her way to work with a huge brand, Maybelline, and to travel to promote one of their products for 6 months. She had to make a decision, choose comfort and safety and let the opportunity slip away, or dive into the unknown and the unstable paycheck. With the encouragement of her husband to follow her dream, she made the leap. She became a full-time YouTuber 5 years ago on her honeymoon when she had 100k subscribers, now she has 640k subscribers!
“It’s worth knowing what’s trending, but don’t copy what someone else is doing because then what is unique about you?”
What strikes me about Belinda is that she’s so disciplined and passionate about her work. She plans everything and ensures that she has consistent success and growth on YouTube. Some of her videos take 7 hours to film… 7 hours! In this week’s episode, Belinda and I talk about her journey to 640k subscribers, we break down her insane work ethic and her production process, and how she picks topics and makes hits. Enjoy!
“Me being scared when I jumped into YouTube full-time didn’t allow me to fail because I was going to MAKE SURE I made the right decision.”
4 Key Interview Takeaways
- Surround yourself with support. Belinda attributes a lot of her success to the encouragement and support she got from her husband. At the big inflexion points in her life – quitting her 9-5 and running her channel full-time – he was there to push her towards her dreams. When friends and family didn’t appreciate her work and her decisions, he was there behind her. When you try to do something that’s new for you, you’re going to face friends and family who just don’t get it. But you can’t let that stop you, and you shouldn’t surround yourself with naysayers either. Find the people who are in your corner, and they will celebrate with you on your way up, and encourage you when you’re down.
- Do you want it enough? If being a creator is your passion, what are you doing to guarantee your success at it? Belinda said that she sacrificed time with friends and family, dedicated her nights and weekends and went work tired the next day, all to film and edit for YouTube, not because she wanted huge numbers or money, she was already working in a job she loved, but because being creative was her passion and she wanted to go somewhere big with it. It’s no wonder she has the success she has now. Are you putting in the discipline and effort to make your dreams a reality?
- Build a work schedule and stick with it. When Belinda started full-time she did the smart thing and made a work schedule. She woke up early instead of sleeping in, she had a reliable routine and she had a workflow each day for creating her content and promoting herself. She didn’t allow herself to treat work from home like Netflix and chill with occasional work in between. She was dedicated and she was focused.
- Focus on giving the people what they want. In all the awesome creation you’re doing, take the time to slow down and analyze your success. What videos are doing better than the rest? Why do they stand out and are those elements things you can replicate in future videos? Leverage your analytics to make more informed decisions about your content. When you create more content people want to see, they stick around and watch more.
Resources
My favorite free SEO tool for YouTube: TubeBuddy
(Discount code ErikasBuddy for 20% off the paid version)
PR Guide: How to Get onto PR Lists and Get Lots of Free Product
Getting Started on YouTube: The #1 Downloaded Free Niche Discovery Workbook
Connect with Belinda
Facebook Group:
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
