How The Ace Family Lost Millions (and What Every Creator Can Learn From it)
What if I told you two people were making more in a month than most CEOs, athletes, or celebrities make in a year… and then lost it all?
I’ve worked with YouTube creators for nearly a decade, and let me tell you: success on social media doesn’t always translate to success in business. Catherine from The Ace Family just proved that—publicly—on the Call Her Daddy podcast, and her story is something every creator should hear.
We’re talking about seven figures a month. A $10 million mansion. A beauty brand pulling in $1 million in thirty minutes. Gone. Why? Because of ego, disconnection, and a failure to stay in their lane.
Catherine and Austin were pioneers in family content. With 18 million subscribers, they had the power most brands dream about. But instead of working with experts to grow their business, they pushed professionals out and tried to take full control. The result? A subscription app that collapsed. A beauty brand that fell apart. And worst of all, complete financial ruin.
Catherine bravely admitted how checked out she was. Numb. Disconnected. Scrolling her phone while money vanished. And I get it… motherhood is hard. But when millions are on the line, ignoring red flags isn’t just dangerous, it’s devastating.
This isn’t gossip. It’s business education. Their story is a masterclass in what not to do when you’re handed fame and fortune.
Here’s what I’ve learned, and what I teach my clients: stick to what you do best, hire experts for everything else, and never assume the money will always be there. Fame is fragile. Wealth requires wisdom.
So Catherine, if you’re reading this: I genuinely hope your book brings healing and financial clarity. And to all the creators reading: let this story be your cautionary tale.
Keep creating. Keep shining. And most importantly, be smart with your money.
Resources
- Register for my FREE Masterclass
- CLICK HERE to get the Audience Attraction System
- Add your name to the YouTube Bootcamp waitlist so you are notified when space becomes available!
- Add your name to the 1:1 Coaching waitlist!
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.
