From ANXIOUS To INFLUENTIAL On YouTube! – Sophie DiLoreto
“This is literally what I’ve wanted to do my whole life. Why would I want to go get a job?”
When Sophie DiLoreto started uploading videos consistently in 2023, she wasn’t just chasing views — she was chasing a dream she’d had since middle school. Through months of consistent posting, refining her editing skills, and staying true to her personal aesthetic, Sophie built a YouTube channel that felt completely authentic to her — and attracted a loyal community along the way.
In our conversation, Sophie opened up about the real behind-the-scenes of going full-time on YouTube: the messy beginnings, the mindset shifts that helped her grow, and how she balances her love for creativity with the demands of building a business. Whether you’re just starting out or you’re feeling stuck, her story is packed with the kind of lessons every creator needs to hear.
“I want to do this more than I’m scared of what people are going to think about me. I wanna do this so bad. I can’t get it out of my head.”
Key Takeaways:
- Your first videos won’t be perfect, but with time and practice, your vision will sharpen.
- Authenticity matters more than trying to be “perfect”: show who you really are.
- Growth is a learning curve: expect it to take months (and dozens of videos) before you find your true style.
- Focus on building a cohesive brand that reflects you, not just what’s trending.
- It’s okay to prioritize your mental health. You get to choose when and how you show up online.
- Success comes from combining passion with consistent action (even when it’s hard).
Resources
- Register for my FREE Masterclass
- CLICK HERE to get the Audience Attraction System
- Add your name to the YouTube Bootcamp waitlist so you are notified when space becomes available!
- Add your name to the 1:1 Coaching waitlist!
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Riverside for both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.
