Finding Your Consistent Rhythm on YouTube
YouTube success isn’t one-size-fits-all, especially for busy creators juggling multiple responsibilities. While the standard advice is to publish 2-3 videos weekly, I’ve seen firsthand that this isn’t the only path to growth.
As someone who’s spent years coaching YouTube creators, I’ve worked with successful channels that thrive on just one video per week. Take Dr. Amir Karam, a facial plastic surgeon whose busy practice allows for just one weekly video—yet his channel now boasts over 700,000 subscribers. Or Kelsey Rose Fitness, who balances her YouTube content with managing her successful fitness app and Instagram presence.
The key isn’t forcing yourself into an unsustainable schedule, but finding consistency that works for your life. I’d rather see you publish one excellent video weekly than burn out trying to maintain an unrealistic posting schedule. Remember that YouTube is a long game—the perpetual profit pipeline I often reference requires consistent deposits over time.
For those just starting out, consider what’s realistically sustainable. Maybe that’s one video per week, or perhaps one every other week as you build your skills. You might even plan “content blitzes” during less busy seasons where you increase your posting frequency temporarily.
What matters most is your commitment level. Before worrying about consistency, ask yourself: How much am I willing to prioritize YouTube? Be honest about the time you can dedicate, then create a posting schedule that matches that reality.
The sooner you start building your YouTube presence—even with a modest posting schedule—the sooner you’ll begin seeing results. What’s your sustainable posting rhythm?
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