My No-Stress YouTube Tech Setup (for Non-Techy Creators)

Real talk: I am not a tech person. But you can’t grow on YouTube without learning some basics. After years of trial-and-error (and wasting money on gear that complicated my life), I finally have a simple, reliable setup I can […]

10 Brutal Truths Every Woman Creator Needs to Hear About YouTube

Ladies, I’m about to hurt your feelings—but only because I want to help you win. I’ve been producing YouTube channels for nearly 10 years and worked with over 2,000 women creators. And honestly? I’m tired of seeing talented women spin […]

YouTube Quality vs. Quantity: The Surprising Truth

As a YouTube strategist with nearly 10 years of experience coaching female creators, I’ve seen this debate come up over and over: should you focus on quality or quantity on YouTube? Here’s the truth most people don’t want to admit—quantity […]

8 Things You Must Do Before You Hit Record on YouTube

After producing and strategizing YouTube channels for nearly 10 years, I can tell you this: the difference between creators who succeed and creators who struggle happens before you ever hit record. Most people jump straight into filming, then scramble to […]

The Truth About YouTube Shorts: Why They’re Sabotaging Your Channel

I’m here to blow the whistle on YouTube Shorts—because despite what you’ve heard, most creators aren’t actually making real money from them. As a YouTube strategist who’s produced and coached thousands of channels, I’ve had the rare opportunity to analyze […]

Build a YouTube Strategy That Fits You (Not the Internet’s Whiplash Advice)

If YouTube advice has you dizzy—“Post daily Shorts!”, “No, long-form storytelling!”, “Go live!”, “Stop retention editing!”—you’re not alone. The truth? There’s no one-size-fits-all YouTube strategy. I’m Erika Vieira, a YouTube channel producer who’s helped 2,000+ creators across niches and seasons […]