“I’m not doing it for the money. I’m doing it because it’s just a sense of purpose for me.” When I think about why I love YouTube so much, it’s because of stories like Cathy’s. Cathy is a Canadian creator […]
“More than any sponsorship money, I just want to put high quality content out there.” One of the biggest lies creators believe is that YouTube success should happen fast. If a channel doesn’t take off in the first year—or even […]
“The biggest driving force was just seeking creators like myself and not finding any. And so I’ll be that person for myself and for other people.” Some conversations stay with me because they articulate something I see happening quietly across […]
“If you have any desire to get on YouTube, get on YouTube yesterday. It is life-changing for me” Every once in a while, I interview a creator whose story makes me stop, rethink, and honestly… check myself. My recent conversation […]
“I have a lot of what you call ‘delulu’. And so I’m like, you know what? I’m just gonna go. I’m just gonna go.” When people think of making a full-time income on YouTube, they often imagine needing hundreds of […]
“I just really believe in seasons of life. I’m really proof that you can do one thing for so many years, and then you can pivot and do something completely different.” When I sat down with Kay Harms, I knew […]
One of YouTube’s newest AI features—auto-dubbing—was designed to help creators reach more viewers across the globe. But after digging into the data from multiple channels I manage, I discovered it might actually hurt your reach instead of helping it. Hi, […]
Real talk: I am not a tech person. But you can’t grow on YouTube without learning some basics. After years of trial-and-error (and wasting money on gear that complicated my life), I finally have a simple, reliable setup I can […]
Ladies, I’m about to hurt your feelings—but only because I want to help you win. I’ve been producing YouTube channels for nearly 10 years and worked with over 2,000 women creators. And honestly? I’m tired of seeing talented women spin […]
We all know Cassey Ho as the bright, bubbly face of Blogilates—the YouTube Pilates queen who kept millions moving. But behind the mat is a founder who built two eight-figure brands (Blogilates and POPFLEX) after being told she’d “never make […]