Are You Being Authentically YOU on YouTube? with C Key: The YouTube Power Hour Podcast 185
“Be yourself because you don’t have to try to maintain that, it comes naturally.”
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If you’ve ever searched for the secret to your YouTube success, here’s some advice. It takes a drive to succeed like never before to make it on YouTube, and our guest today has it in spades. Beauty YouTuber C Key brings her electrifying and magnetic personality onto the show and shares with us her journey to 130k subscribers and everything she’s learned and overcome along the way!
C Key has been a YouTuber since 2012, but actually, before she started doing makeup videos, she thought the whole thing was gross. It wasn’t until her friend did her makeup for a banquet that she got bitten by the bug. She loved how she could take her already confident and beautiful self and quickly level up a ton with makeup. And when that friend wasn’t available to do her makeup again, she took to YouTube to learn it all herself. That curiosity turned into a passion and that passion drove her to give back to the beauty community by starting her own channel and giving her pros and cons on the products being released today. Now she has almost 130k subscribers, she calls her tribe “supporters”, she runs a jewelry business and is on her way to doing her own thing full-time.
“Don’t focus on the numbers. If you’ve got what it takes, your confidence will attract everyone.”
C Key loves doing videos with her family. She says out of all the awesome tutorials and reviews she’s done, it’s the ones where she can create content with them that are the most impactful to her. She has two daughters, one 23 and one 18 and she wholeheartedly believes that you’re worth whatever it is you set your heart on. That’s what drove her to open her P.O. Box and start tagging and pitching brands only 3 months after she launched her channel – if other YouTubers can get brand deals, so can she, so why not go for it? We’ll dive into these and other personality traits that make her so energetic and successful on YouTube in this episode. Jump in!
“I believe that if you put some faith behind what you want, things will begin to move.”
6 Key Interview Takeaways
- You are worth it. Don’t put yourself down or believe that you’re not worth success. When C Key started her channel, she saw other beauty YouTubers working with brands and decided that nothing was going to stop her from doing that as well. If they can do it, she can too, and there’s no such thing as lowering your self worth for any reason. If there’s something that you want, you’re already worthy enough to have it, so go for it.
- Build on top of what’s trending to grow your channel. C Key looked at other beauty YouTubers, saw what was working and what was trending and did her own spin on things. That’s what’s given her channel immense traction over the years. But don’t fall into the trap of copying someone’s style. People will see right through that, plus they are there to see you, not your impersonation of someone else.
- Don’t be in it only for the money. How can you enjoy your work and making your content if you’re only focused on the money? When you have that skewed focus, you’ll do everything to make that buck instead of doing the best and most fun thing for you and your audience. If you don’t make great content, and only focus on pushing for more deals and sponsorship, that desperation will taint your whole channel and you’ll lose out in a major way at the end.
- If you want support, support others. C Key swears by this, plus it’s an all-around good thing to do. When you go to events or conferences, it’s easy to just be another attendee in a sea of people. But the ones who get remembered, and come away building lasting friendships are the ones who come with a giving hand. The ones who are looking to support rather than take as much as they can. So if you’re feeling alienated and alone in YouTube land, try reaching out and being that positive one in a sea of negatives on the platform.
- A NO now is not a NO forever. Just because a brand or a bigger channel says no to a deal or collaboration now, does not mean they’ve written you off forever. Some of C Key’s best brand deals are with companies who turned her down initially. When she became more known and established, they came calling, now she rarely pitches new brands. Don’t get down on yourself from rejection, keep pushing, keep growing and trying because it will all work in your favor before long.
- Poor consistency is detrimental. We’ve often spoken about the importance of being consistent. But one thing C Key brought up is how fast your audience can turn on you if you’re not consistent. One of her daughters unsubscribed altogether after one of her favorite channels missed showing up a couple of times. She was totally over it and never resubscribed. The way we consume content is changing, and it’s not just the younger generation either. There’s just too much content out there for people to stick around waiting for you to show up again.
C Key’s Favorite Items Mentioned in The Podcast!
Canon T5i Camera | Canon 50 mm Lens | Canon 24 mm Lens | Urban Decay All Nighter Liquid Foundation | Morphe Liquid Lipstick | Ofra Cosmetics Long Lasting Liquid Lipstick
Resources
My favorite free SEO tool for YouTube: TubeBuddy
(Discount code ErikasBuddy for 20% off the paid version)
PR Guide: How to Get onto PR Lists and Get Lots of Free Product
Getting Started on YouTube: The #1 Downloaded Free Niche Discovery Workbook
Connect with C Key
Facebook Group:
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
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