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Alix Earle Just Ditched Her Podcast—and Made Her Smartest Move Yet

Alix Earle Just Ditched Her Podcast—and Made Her Smartest Move Yet

Welcome back to Hot Mess… but not the one you think.

If you’re a woman building a brand or business online, you need to study what Alix Earle just did. I’m Erika Vieira, YouTube strategist and producer behind over 2,000 women-led channels—and I’m telling you, this wasn’t just a pivot. It was a power move.

Alix Earle, the queen of TikTok with 12 million followers and a documented ability to sell out products within hours, walked away from her hit podcast Hot Mess and launched a vlog on YouTube instead.

That might sound random. But it’s actually genius.

In this new vlog series—still called Hot Mess—Alix is doing what so many creators overlook: she’s turning short-term virality into long-term influence.

She doesn’t need YouTube. But she chose it. Why?

Because YouTube is the only platform that gives her:

  • Longevity (videos that pay you for years)
  • Ownership (no network telling her what to say)
  • Depth (15-minute videos = intimacy TikTok can’t match)

After a quiet and sudden breakup with Alex Cooper’s Unwell Network, where Hot Mess the podcast debuted at #1, Alix reclaimed her creative control and took her audience with her. What looked like a setback? Was actually the setup.

Her new YouTube vlog is basically a self-produced reality show—and she’s doing it on the platform that builds empires, not just audiences.

What you can learn from Alix Earle’s YouTube strategy:

  1. Vlogs are back—audiences want real, behind-the-scenes content
  2. YouTube = depth—one video can earn you money and new fans for years
  3. Contrast sells—Alix is glam and chaotic, rich and real
  4. Control matters—she’s no longer in anyone’s shadow
  5. Your audience wants to grow with you—let them see the evolution

This is what I call strategic reinvention—and if you’re thinking about launching or growing a YouTube channel, now’s the time.

I’m hosting a free live class where I’ll break down my signature YouTube growth blueprint for women. Join me [link to signup].

Because success on YouTube doesn’t come from going viral—it comes from playing the long game, just like Alix Earle is doing.

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***Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.

Author: Erika Vieira

Marketing and sales expert Erika Vieira is the host and producer of the #1 influencer strategy podcast, The YouTube Power Hour. The podcast, with over 100 episodes and hundreds of thousands of downloads is dedicated to content creators who are looking to start, improve and grow their unique influence online. Erika works with influencers on personal branding, content improvement and defining a niche via customized strategy sessions, channel critiques and business support. She also loves makeup, beauty and her family and believes anyone who has the drive and passion can find success online. Feel free to send her a message here.

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I’m Erika Vieira

I’m a YouTube strategist and coach having helped thousands of entrepreneurial women make money from YouTube while simultaneously fulfilling their passion and dreams.

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Alix Earle Just Ditched Her Podcast—and Made Her Smartest Move Yet