The New YouTube Analytics Update That Will Transform Your Content Strategy

YouTube just dropped an analytics update that most creators don’t even know exists—and it has the power to make your content strategy 10 times smarter.

And the best part? It’s simple to understand, but it can completely shift the way you plan videos, grow your channel, and make more money.

What the New YouTube Analytics Update Is

YouTube now breaks down your audience into three categories:

• New viewers – people who just discovered you

• Casual viewers – those who check in about once a month for 1–5 months

• Regular viewers – your loyal fans who have been watching monthly for 6+ months

Think of it like a coffee shop: first-time visitors, weekly regulars, and die-hard daily customers.

This is a game-changer because you can now see which videos attract new people versus which videos your loyal fans love most. In other words, it’s like having a crystal ball for your content strategy.

Why This Matters for YouTube Growth

Here’s what I’ve discovered across the channels I manage:

• Regular viewers are your money-makers. They’re the ones buying your products, clicking affiliate links, joining courses, and engaging deeply with your content.

• New viewers fuel your growth. They’re essential for expanding your audience and income.

Your job? Turn new viewers into casual viewers, and casual viewers into regulars. Think of it as a friendship ladder—you want people climbing up with every video.

The Secret Strategy Most Creators Miss

Most creators make the mistake of thinking every video has to go viral. That’s simply not true. Some videos are meant for growth, while others are meant for loyalty.

For example, one of my clients noticed her product reviews were pulling in tons of new viewers. But her “monthly favorites” videos, while getting fewer views, drove huge engagement from her regular audience—and ultimately brought in more affiliate sales.

That’s why I teach my clients to create “loyalty videos.” These include things like:

• Monthly favorites

• Empties

• Behind-the-scenes content

• Live streams

• Personal vlogs

These videos are like giving your regular viewers a warm hug—they keep people coming back and buying from you.

How to Use This Update

Now you can finally see which videos are growing your audience versus which ones are deepening loyalty. Use this insight to plan your content calendar with both in mind:

• Growth videos bring in new faces.

• Loyalty videos nurture your superfans.

Together, this creates a healthy channel that grows and monetizes consistently.

Until next time, keep shining, keep creating, and most importantly—keep being you.

FREE RESOURCES

• • Register for my FREE Masterclass

• • Download my FREE 32 Page Video Ideas E-Book!

YOUTUBE COURSES AND COACHING

• • CLICK HERE to get the Audience Attraction System Mini Course

• • YOUTUBE BOOTCAMP FOR WOMEN: Are you looking for support, coaching, community and proven systems that will help you achieve your YouTube goals? Join a unique, comprehensive YouTube growth bootcamp that will help you 10x your growth on YouTube and bring you the financial and creative freedom you want. Add your name to the YouTube Bootcamp waitlist so you are notified when space becomes available!

• • 1:1 YOUTUBE COACHING: Are you wanting to go full time on YouTube within 3 months or are already full time and are wanting to invest in 1:1 coaching for your YouTube channel for rapid growth? Click here to apply!

• • STRATEGIC CHANNEL MANAGEMENT: Are you a business looking for strategic channel management? Please email my team at support@erikavieira.net with Strategic Channel Management in the subject.

TRUSTED YOUTUBE TOOLS

• • Poppy AI: my new favorite AI tool for YouTube creators! Click here to get Poppy and use code ErikaV for $25 off plus theres a 30 day money back guarantee!

• • TubeBuddy: Click here to get TubeBuddy and use the code ErikasBuddy to get 20% off

• • Kajabi: All-in-one course creation platform I use and LOVE! Click here to get Kajabi.

RECOMMENDED YOUTUBE/PODCASTING EQUIPMENT:

• • Click here for my Amazon storefront to see my favorite products for YouTube creators

*Links include affiliate links

**Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.

***Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.

Author: Erika Vieira

Marketing and sales expert Erika Vieira is the host and producer of the #1 influencer strategy podcast, The YouTube Power Hour. The podcast, with over 100 episodes and hundreds of thousands of downloads is dedicated to content creators who are looking to start, improve and grow their unique influence online. Erika works with influencers on personal branding, content improvement and defining a niche via customized strategy sessions, channel critiques and business support. She also loves makeup, beauty and her family and believes anyone who has the drive and passion can find success online. Feel free to send her a message here.