The Hard Truth About YouTube for Business

The YouTube algorithm doesn’t care about your business credentials. It doesn’t matter if you have a PhD, run a seven-figure business, or have 20 years of experience. If your content isn’t properly packaged with compelling thumbnails and titles, people will scroll right past it.

Think of YouTube like an art gallery. Your expertise is your masterpiece, but if you’re displaying it in poor lighting with a mediocre frame because you’re “too busy being an artist” to worry about presentation, people will walk right past it.

Business owners who think they’re different or special are consistently losing out to creators who take their YouTube presence seriously.

The “Perpetual Profit Pipeline” You’re Missing

The conventional advice of “spend just 2-3 hours a week on YouTube” sounds appealing when you’re juggling a million responsibilities. But this approach ultimately leads to:

• Hitting a growth ceiling
• Wasting time on ineffective content
• Missing out on what I call the “perpetual profit pipeline” – videos that generate leads and sales for years to come

I’ve seen countless business owners spend 1-2 years creating quick, minimal-effort content, only to come to me frustrated when they don’t see the sales or growth they expected.

The Business Owner’s YouTube Advantage

Despite everything I’ve shared, you actually have some serious advantages as a business owner on YouTube:

1. You already have a clearly defined niche audience – You know exactly who needs your expertise
2. You have real-world expertise and case studies – You’re sharing proven solutions from actual business experience
3. You already have a clear monetization path – You don’t need massive views; you just need the right views from your people

How to Leverage These Advantages

You have two options:

Option 1: Switch your mindset and commit to doing YouTube right. You can’t get away with half-effort. That means dedicating real time to planning and creating quality content, thumbnails, and titles. You’re better off creating 2-3 amazing videos a month that generate leads for years than four rushed weekly videos that disappear after a few days.

Option 2: Invest in people who can do it right for you. If you’re too busy running your business, bring in experts who understand both YouTube and your business goals.

The Choice Is Yours

YouTube isn’t just another marketing channel—it’s your opportunity to build a legacy and create impact that lasts for years. The people crushing it on YouTube didn’t get there by maintaining perfect balance or taking the easy route. They understood that on the other side of real commitment is everything they wanted for their business.

When you show up with that level of commitment, YouTube rewards you not just with views or subscribers, but with opportunities you haven’t even imagined yet: speaking engagements, book deals, partnerships.

The world needs your expertise and solutions. But more than that, it needs people willing to share those solutions excellently, with the best of their abilities.

Stop thinking about YouTube as just another task on your business to-do list. Start thinking about it as your platform to create real, lasting impact while building something extraordinary for yourself and your business.

Resources

• Register for my FREE Masterclass
• CLICK HERE to get the Audience Attraction System
• Add your name to the YouTube Bootcamp waitlist so you are notified when space becomes available!
• Add your name to the 1:1 Coaching waitlist!

YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND

TubeBuddy [Use the code ErikasBuddy to get 20% off]

MY FAVORITE BUSINESS TOOLS

Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.

Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!

Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!

THE BEST YOUTUBE/PODCASTING EQUIPMENT

After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!