Why Smart Creators Are Quietly Moving to YouTube in 2025 with Margarita Nazarenko
“The algorithm does not care about you”
Margarita Nazarenko is a multi-talented actress, life coach, and influencer with a passion for empowering women and promoting self-development. Her journey began with three years of intensive training at London’s The Academy of Live and Recorded Arts, which led to a successful acting career that included appearances on hit TV shows like The Bill, Doctors, and Home & Away. But it was her own personal journey of self-discovery that led her to pursue a Diploma in Life Coaching and dive deeper into her passion for helping others achieve their full potential.
Margarita’s approach is refreshingly authentic, and her social media presence – including her popular TikTok and Instagram accounts, as well as her YouTube channel – showcases her expertise on everything from women’s confidence to relationships and love.
In this episode, Margarita Nazarenko discusses her evolution from Miss Universe contestant to successful digital content creator across multiple platforms, sharing her expertise in content creation, monetization, and personal branding.
She delves into practical aspects like thumbnail strategies and revenue streams while emphasizing the importance of authentic audience connections and the delicate balance between her professional ambitions and family life.
Our discussion explores her transition into podcasting, perspective on modern parenting, and advice for aspiring creators, all while stressing the significance of maintaining genuine relationships with audiences and adapting to their evolving needs.
“Lean into what you’re naturally very, very good at because you can monetize anything.”
Episode Takeaways:
- Authenticity resonates with audiences and drives engagement.
- Different platforms serve different purposes in content creation.
- Success often comes from being genuine and relatable.
- A book can enhance credibility and serve as a legacy.
- Monetization strategies vary across social media platforms.
- Influence comes with responsibility, but not all audiences are easily influenced.
- Balancing personal life and public persona is a constant challenge.
- The algorithm rewards interesting content, not individual creators.
- Monetization strategies should evolve with audience needs.
- Understanding revenue streams is crucial for sustainability.
- Intuition plays a key role in content creation.
- Margarita views podcasting as a branding opportunity, allowing her to connect with her audience on a deeper level.
- Aspiring creators should lean into their passions and create content that resonates with them.
- Margarita believes that anyone can monetize their skills if they pursue their interests relentlessly.
- Don’t be afraid to try new things and to embrace your individuality.
Resources
- Register for my FREE Masterclass
- CLICK HERE to get the Audience Attraction System
- Add your name to the YouTube Bootcamp waitlist so you are notified when space becomes available!
- Add your name to the 1:1 Coaching waitlist!
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Riverside for both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
*Erika Vieira is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to www.amazon.com.
**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.
