One BIG Sign You Need to Change Your YouTube Niche with Lisa Alexandra: The YouTube Power Hour Podcast 359
“Our thoughts are more powerful than we think.”
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Lisa Alexandra is a beauty YouTuber-turned manifestation coach and thought leader. Her channel has nearly 600,000 subscribers, and in this interview, Lisa shares how she spent over 5 years building half a million subscribers as a beauty channel only to make a radical shift to creating Law of Attraction and Manifestation content.
Lisa Alexandra discovered YouTube around 2011/2012 when the beauty YouTuber sphere really started to take off. She decided to start her own channel and started creating content around beauty, fashion, and fitness. She started to take her channel seriously in 2014, and it took two years to hit 100k subscribers, but from there, things snowballed rapidly. After she hit 100k and decided to do YouTube full time, it only took a few months for her to double that and hit 200k.
Changing Her YouTube Niche
Around 2018/2019, after about 5-6 years on YouTube, Lisa realized that she had done so many beauty videos, and she wanted to go deeper with her audience. She had experienced a spiritual awakening and she felt a calling to do more spiritual content, but she was scared. And who wouldn’t be if they were in her position? She had built a channel with half a million subscribers by doing beauty content. If she decided to pivot, would she be betraying her audience? Would her channel completely fall apart?
Lisa wrestled with Imposter Syndrome and living “in the spirituality closet” for a long time. She felt intense pressure to create beauty content because that was how she had built a successful channel. But the turning point came where she felt that her energy in her beauty content wasn’t what it used to be, so she decided to go all in on manifestation and spirituality content. Initially, she thought the transition would be hard, but it was actually pretty easy. Her passion and energy started to shine through again and her subscribers really felt it.
As a YouTuber, it’s easy to fall into doing whatever your audience likes, but Lisa asked herself, “What am I doing this for? Who am I doing this for? What is my vision?” and it always came back to manifestation and Law of Attraction. Beauty is great, and Lisa still loves makeup and fashion, but in her mind, the world didn’t need another beauty influencer.
“Your intuition never lies.”
Audience Reception
So how did Lisa’s audience respond to such a radical change? Her first manifestation video, which was published only earlier this year, 30x her views, and she gained a lot of new subscribers as well. So I guess you could say, it was a very good thing. The positive reception and the continued growth of her channel was reassuring and it was the sign she needed to keep going. Her channel as a whole became much more positive, and she felt lighter when she made her videos. People can sense your true passion because it shines on camera. There’s something that goes on between the viewer and the person on camera, and her subscribers could feel Lisa’s passion and love for her new subject matter.
Even her long-time subscribers who had been following her for years and years love her new content, because they’ve grown too. They may not be as interested in beauty anymore and want to go deeper and explore inward more.
Getting Content Ideas
Lisa comes up with most of her ideas through meditation. She meditates once per day for an hour, and during that time, she relaxes her body, uses breathwork, and sets the intention that she’s open to receiving ideas. Mentally, she creates an image of her problem, and it’s almost like she hits “send” out into the universe, and the ideas come back to her. She tries to keep things intuitive and spontaneous, but she has started cycle syncing, where she works more on the days of her cycle when she has more energy. She also batches her content and tries to remind herself to take breaks, go out in nature, and reset.
To avoid burnout, Lisa tries to find a balance between being inspired and creating content. She finds that as soon as you feel like you HAVE to create content for the sake of staying on schedule, your content isn’t inspired. Don’t ever force yourself to film for the sake of filming, because your content will suffer. That’s why Lisa batch records so she can take full advantage of those days where she feels inspired. She also is conscientious of setting boundaries with herself, with how much time she spends online, and with her audience. There are people that mean well but when you have a large audience, you can’t always respond to every comment or message. Remember that you don’t need to be online 24/7!
Final Thoughts
Everybody has a calling in their life. If you feel that call, go for it, because it will only get louder. The longer you ignore it, the louder it gets. Go with your intuition and don’t listen to what other people say. Your number of subscribers may give you notoriety, but what really matters is views. Remember that everything is a learning experience, and none of us would be where we are today if it weren’t for the struggles.
Finally, keep going and don’t give up. There will be ups and downs and moments where you want to quit, but don’t give up. There will come a moment where your future self will thank you for all the hard work you put in. Never give up on your dream!
“Always follow your intuition. When you do that, things will fall into place.”
Mentioned in the Episode:
HOW I MANIFESTED MY DREAM LIFE ✨ STEP BY STEP
MANIFEST anything with SCRIPTING ✨ Everything I wrote down came true!
LAST WEEK WENT LIKE THIS! 👀 VLOG | Coco Lili
Connect with Lisa Alexandra
Limitless Manifestation School
Resources
Add your name to the Zero to Influence YouTube Bootcamp waitlist so you are notified when space becomes available!
Watch my replay of my FREE Zero to 100k Subscribers Masterclass
FREE GUIDES:
Creating Content During Crisis: How to Create Impactful Content During COVID-19 Pandemic
Getting Started on YouTube: YouTube Niche Workbook
How to get onto PR lists and receive a TON of free product even if you have a small following: PR List
YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!
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