The Secret to Getting Onto PR Lists with Christina Zilber of Jouer Cosmetics: The YouTube Power Hour Podcast 186
“You have to know what you don’t know. If you think you know everything, you’re wrong.”
Add your name to the waitlist for the upcoming YouTube Bootcamp now to make sure you grab your spot!
Grab your seat because we’re spilling the tea on what it takes to work with a brand… from a brand’s point of view! You’re not going to want to miss this, Christina Zilber of Jouer Cosmetics is giving you the behind-the-scenes of building her business and exactly what she looks for when working with influencers. This is your secret weapon ladies!
**BONUS** As a special bonus for my listeners, we have arranged for an AMAZING giveaway including some of Christina’s favorite Jouer Cosmetics products, as well as the entire brand new summer Tan Lines collection! Christina hooked you guys up! Head over to Instagram (@beautyandthevlog) to enter by June 30, 2019.
Christina started her love affair with makeup as a model at 20 years old. She loved being in the makeup trailer around all the fun and excitement and seeing the power of makeup to truly transform. It didn’t matter if you have dark circles or blemishes of any kind, makeup was there to wipe it all away. She grew up, left modeling and started producing, got married and had kids, but she never stopped being a makeup junkie. Around the time makeup palettes started coming out, she had an idea about having a built-it-yourself palette, where you can only have the colors that match you, instead of a bunch of colors you’ll never want. She met with a consultant who loved her idea and with that help and confidence Jouer was launched in 2008!
“I don’t want to be slide 6 of 15 of the concealers you need now article. That won’t sell my product.”
She has sold her products on HSN, QVC, gotten into magazines and boutique stores, but influencer marketing is what’s really blasted her business into the stratosphere. When she started working with influencers, she was able to double her business in a year! No wonder she’s all in on it now. In this episode she dives deep into how she thinks about influencers and who are the types of people she goes after, how the current PR list saturation and audience burnout is forcing her to adapt her approach for finding new influencers, how to stand out to a brand and not be a drop in the sea of pitches brands receive, and so much more!
“You need to always follow your gut. You can’t just follow what’s out there already, you have to innovate.”
4 Key Interview Takeaways
- Work with mentors to grow faster. Without the people who Christina brought into her life by seeking them out, her business would not be where it is today. She had amazing ideas but very little clue about how to execute them, but working with the people she came across they opened her mind and doors to everything: engineers, influencers, outlets to market her products, everything. Seek out people who can give you advice and help to grow and don’t think you can do it all on your own.
- Lean into your passion. Learn everything you can and try to master it. The deeper you go down the rabbit hole the more fun it will be, the more of an authority you’ll be and the more opportunities and ideas will come up for you to grow yourself and improve the whole industry where your passion lives. It will transform from a passion into a calling.
- Don’t put out something you don’t love. Done is better than perfect, and if it’s good enough then you should put it out and not wait to get it 100% perfect. But that doesn’t mean you shouldn’t absolutely love what you’re putting out. If you don’t love what you’re creating, it has no soul. And without a soul, your content won’t resonate and people will be turned off. If you’re having trouble loving your work, ask yourself why you’re doing it in the first place.
- You don’t need hundreds of thousands of subscribers. To work with brands these days, you need to be able to demonstrate your influence. Brands are turning away from the millions and hundreds of thousands subscriber number influencers because they’re becoming out of touch with their audience. If you have the passion, you love what you do and you have a super excited and engaged audience who’s always showing you love and support and engaging in your comments section, you’re a lot more attractive to brands now. So reach out to your dream brand and you never know what might happen!
Christina’s Favorite Items Mentioned in The Podcast!
Jouer Cosmetics Essential High Coverage Crème Foundation | Jouer Cosmetics Blush Bouquet Dual Blush Palette | Jouer Cosmetics Long-Wear Lip Topper™
Resources
YouTube Power Hour Episode 78 | How Micro-Influencers Can Work with Top Beauty Brands Part 1
YouTube Power Hour Episode 79 | How Micro-Influencers Can Work with Top Beauty Brands Part 2
My favorite free SEO tool for YouTube: TubeBuddy
(Discount code ErikasBuddy for 20% off the paid version)
PR Guide: How to Get onto PR Lists and Get Lots of Free Product
Getting Started on YouTube: The #1 Downloaded Free Niche Discovery Workbook
Connect with Christina
Facebook Group:
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
