How to leave your full time job for a YouTube Career with RachhLoves: Beauty and the Vlog Podcast 41
This episode of Beauty and the Vlog podcast features RachhLoves who explaines how she left her full time job for a YouTube career.
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Check out the YouTube highlights version of the interview HERE!
Rachel of Rachhloves is a 28 year old beauty YouTuber based in Ontario, Canada. Rachel’s Channel, which she started about 5 years ago, has over 40 million views and roughly 471k subscribers. On her channel, she chats about makeup, fashion and lifestyle.
Check out these other episodes about a similar topic:
How to be a Beauty Guru with Ashley Sander: BV Podcast 24
How being a YouTuber Changed her Life with Olena Mischenko: BV Podcast 23
How to be a full time YouTuber with Sona Gasparian: BV Podcast 11
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How to leave your full time job for a YouTube Career with RachhLoves Show Notes
Beauty Bonus Round:
Three Holy Grail Items:
Benefit Cosmetics Roller Lash: Its really really good, surprising.
Covergirl Quads in notice me nudes: Drugstore and totally affordable.
YSL Tint & Oil: Oil based and have a tint to them. The one I love is called crush me orange. When you swatch it, it looks super orange but when you apply it, it turns this pinky cool coral.
Show Notes!
Enjoy some of my favorite parts of the interview!
Quitting your Job for a YouTube Career: It was Terrifying
That transition period was terrifying. The thought of going from something safe and stable to something I didn’t know was a scary thing. I don’t know how many subscribers I had. Probably close to 150k I think. At first it was really scary. Having that fear really drove me to make it work. I didn’t want to go back to doing the full time thing. I wanted to make this work and make it a viable option for me and my family. I had to live at home for a bit. I had to be on a strict budget, I was planning my wedding at the time; I was very tight that way. I had a schedule I had to set. It was about spending a lot of that time researching and using the YouTube space. Talking to my audience and finding out what they wanted to see and how I can make my content even better. The hardest part for me was going from that stable income that was coming in and setting aside for a future mortgage and wedding and our family and suddenly not having that, that was the scariest part. I am a planner and like to see how I’m saving for the future and that kind of thing. Making that transition was pretty scary.
How did your channel change when you left your job for a YouTube career full time?
It didn’t change a lot. I was scared to talk about it. At the time people were getting a lot of flack for putting up a lot of sponsored content. The beauty community was going through a transition of it being bad that a video was sponsored.
What are your Holy Grail items for your channel?
Adobe Premier Pro
Photoshop for all of my thumbnails. I live in those two programs. I have my DSLR camera, it has made such a difference with the focus. I use the 70D DSLR Canon.
Who would be your dream collaboration?
There are so many YouTubers I watch, I can’t pinpoint one person I love. I’ve gotten a chance to work with a couple I admire a lot. Kayley Melissa, she is such a sweet girl. Tati from GlamLifeGuru is amazing. I would love to get together with the Canadian girls. Sometimes there are so many in LA that it would be nice to branch out and do collabs with Canadian girls.
What has been your favorite opportunity from having a YouTube career?
The first thing that comes to mind is being able to help other girls. That’s big for me. Having girls email me what they are going through. I’ve done a video about anxiety and depression and getting the feedback from them has been exciting for me. Also, I got to go out to San Francisco with Benefit cosmetics and they took a few of us out around the town. I got to meet a whole bunch of YouTubers, which was really cool. My first time being able to meet people you see online.
Tell me one instance where you felt that connection with your audience?
One of my subscribers was going through a lot of issues with her brain. She was getting these migraines, going in for brain surgery and all this stuff. I mentioned in my Instagram post, “what are you guys doing today” and she responded saying she was going into brain surgery. We got close and I emailed with her and emailed with her mom. I would get email updates from her every now and then. Being able to be a support to her was really sweet. Her mom told me that she really looks forward to your emails Rachel. I want to connect. I wish I could spend more time with all of my subscribers. I would love to meet her as well. It’s about making those connections and making them feel like they matter.
What would you not do again if you were to start your channel right now? I wouldn’t just do videos because other people do them. There are ways of taking content that is really popular on YouTube and customizing it to make it your own. That’s what I would try and do more of, start doing it earlier and building up your own voice. I had a light bulb moment, nobody knows what they are doing on YouTube, there is no formula. YouTube is constantly changing so why aren’t we changing and doing different things. It’s finding out what works for you, your audience and what works as a brand.
What are you glad you did do when you first started?
I’m glad I talked to other YouTubers. I think that community aspect was really important. We were all kind of starting at the same time and learning from each others successes and missteps. I have a bunch of them on my phone and we text back and forth. When I was starting out, it was five years ago so YouTube was very different. I used to comment on peoples videos, comment on twitter, things like that. You kind of build a rapport. You chat back and forth.
What is your unfair advantage? My business background helps. I have that training and innate sense of building up with brands and how to promote it and build your own brand. I’m learning like everyone else is, you cant teach YouTube and entrepreneurship in school. Having that traditional background gives me insight into that world.
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You can find RachhLoves and her channel at https://www.youtube.com/user/RachhLoves
