How YouTuber Erin Busbee Established Herself As The #1 Fashion Channel For Women Over 40: The YouTube Power Hour Podcast 210

“If you can take more of a strategic approach, you can grow faster.”

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Who’s ready for a super value-packed, deep and exciting episode about YouTube growth, from someone who’s seen it all for the past 6 years? I don’t think you’re ready! Fashion YouTuber, Erin Busbee aka Busbee Style is here and she was so generous with her time and with all her YouTube secrets. If you want to learn how to go from a trickle of views, to constantly over a million views a month and swimming in affiliate income, you’re in for a treat!

Erin was working in TV news as a journalist, but after getting married and moving to Texas, that was a life she didn’t want to go back to. Instead of getting another job, her husband encouraged her to take that time to pursue her passion. She wasn’t sure what that was, but she knew what was on her heart was “helping women feel pretty”. That led her to start a business consulting women on their wardrobe – organizing their closets and being their personal shopper. The more it grew, the more restless she felt. She wanted to help even more women, and scale the business more and more. But scaling it by training others to do her job wasn’t giving her the satisfaction she desired. So, blogging and YouTube was born. That was in 2014, now almost 6 years later, she has almost 300k subscribers and gets over 1 million views a month helping women in their late 30s to 60s look and feel pretty!

“Keep pushing your creativity and adding freshness and excitement for your regular viewers.”

Even though her channel is at almost 300k subscribers now, a year later after her channel started, in 2015, she was at 10k subscribers and barely growing. At a rewardStyle event, she met someone who grew her channel really fast, and that gave her the inspiration that it was possible for her too. So she dove into research and brought a new level of focus and energy to her channel and it started to pay off. She doubled her subscribers in 2018 to 86k, and now, not even 2 years later, she’s shattered that record. In this episode, we’re diving deep into her process. She breaks down exactly how she coordinates her team, exactly how she uses analytics – and how you can too – to optimize her videos for people to watch from start to end, she breaks down how she creates her viral hits so predictably for a niche that isn’t very large, she breaks down how she runs her blog, YouTube, her IG, and social media seamlessly – and has all of them thriving, and so much more. Enjoy!

“Give your viewers what they want and need and you’ll perform better.”

5 Key Interview Takeaways

1. Start with a strategy from day 1. The one thing Erin regrets is that she didn’t start with a strategy sooner in her YouTube career. She saw other YouTubers growing super fast and that got her to think about what was possible for her. Better thumbnails and titles, better video topic research. As soon as she created a strategy and started implementing, her channel shot up super fast. What strategy are you using for growth?
2. For certain niches, your quality needs to be on point. When Erin started, she used a point and shoot camera and iMovie to edit. But she also admits that if she did that today, she probably wouldn’t be where she is now. Some niches can work with super low tech, low-quality video, but for the majority of niches today, that’s the fastest way to getting your videos ignored. See what’s working in your niche and act accordingly. It’s harder to break through with low tech and little planning so be deliberate and intentional about your career and invest in yourself.
3. Look at what’s doing well and use its pieces as inspiration. As we said in the previous point, a great indication of what you should be doing, or talking about, on YouTube is other people’s videos. It’s because Erin looked at videos of other people in her niche that she decided to teach herself photoshop to be able to make better thumbnails. She also said she uses people’s video titles as ideas for her own content.
4. Skip the chit-chat and get into the meat. Erin saw in her analytics that her viewers would drop off at points in her videos. It would be like a rollercoaster, with huge dips throughout. That was because her viewers were skipping the boring parts. So that gave her the idea to tighten up her videos, virtually ripping up her fancy intro and making one that’s only 8 seconds. What are the analytics saying about your videos? Are there points you should cut out the rambling?
5. Build yourself a strong team. You can’t do everything on your own, well you could but it’s not sustainable. Erin has a successful blog, YouTube channel, Instagram profile, and Pinterest page. All of those require constant maintenance – she knew she needed help and so she has built out a big team around her to get everything done. Self-made is rarely truly the case, we all need each other to bring their unique talents in to help us succeed.

Mentioned In This Episode

Busbee Style’s Videos:

• How to Look Expensive #1 | Styling Tips
• 3 Ways to Wear the Trendy & Stylish Satin Midi Skirt

Connect with Erin Busbee (Busbee Style)

Busbee Style on YouTube

Busbee Style Website

Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU

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