How to Leverage LinkedIn for Brand Relationships and Sponsorships with Judi Fox: The YouTube Power Hour Podcast 178
“You only need to know one or two more things than somebody else behind you. You don’t have to be running a 6 or 7 figure business to be able to teach other people.”
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It’s time to get your LinkedIn game on and turned all the way up! It’s becoming a huge platform where business gets done, it’s losing all its stuffiness and there’s a huge opportunity now to explode your YouTube channel, connect with brands in meaningful ways and grow your business. Our guest today, LinkedIn superstar Judi Fox shares her secrets and tips with us to have you rocking it on LinkedIn in no time!
Judi developed her skills at LinkedIn by putting in the time and effort to grow her profile over the years. At first, she was using it to network and get clients and job opportunities. In her 20 years in corporate, she never felt satisfied. She was inspired by Marie Forleo and saw the impact she was making and she was drawn to sharing her story with video as well. Now she helps people get leads, clients and huge connections on LinkedIn and in her 9 months making videos, she has reached 2 million views!
“Even if you can only spend 10-20 minutes a day, go all in and comment on 10 people’s content.”
LinkedIn has been the unsexy social media platform for so long, but it’s making a comeback. We talk all about how to make the most of it on today’s episode. There are so many things I didn’t know about before our chat (like the difference between a follow and a connection) that I’m sure are going to help you to grow. We also went specifically into how to use LinkedIn to grow a YouTube channel and we uncovered a lot of hacks along the way. You’re going to take a lot away from this one!
“Think of your LinkedIn profile as your sales brochure and make it super easy for people to work with you. Sales happen when you’re clear.”
5 Key Interview Takeaways
- Redefine the word “expert”. As long as you know enough to help someone who’s further behind on their journey than you are, then you are an expert. You don’t need to be the queen of the hill with a yacht and private jet to be able to give people sound advice to help them solve their problems. So if you’re doubting yourself or think you’re not successful enough, throw that away. People need you.
- Engage with other people’s content. Especially on LinkedIn, being a great member of the community and engaging in other people’s content benefits you directly and indirectly. Directly because that comment will show up on your feed for all your connections and followers to see, so they can chime in and give your page even more engagement. And indirectly because, it’s a nice thing to do and people will appreciate you for it. If you can’t spend an hour engaging, spend at least 20 minutes a day giving to the community and you’ll reap real rewards.
- A smart way to connect with Brands on LinkedIn. Judi gave us a cool tip for connecting with brands on LinkedIn. One, it’s hard to fake that you work at a company on LinkedIn so when you see someone who works there, you can be pretty sure its legit. But search for the company you’re interested in, then look at the people tab, you’ll a ton of people who work there, or worked there in the past. Build a list of the ones who work there who are the most active – posting regularly, commenting regularly, liking stuff, etc. Those are the people who you want to follow, start engaging with and eventually connect to. Then when the connection is made, build a real relationship. It’s much easier to start talking business because that’s what the platform is meant for. Just don’t be pushy.
- Repurpose your YouTube videos on LinkedIn. Another awesome tip from Judi is to make snippets of your YouTube videos or record a whole separate video just for LinkedIn, telling people the value they’ll receive from the video you want them to watch. Then you drop the link to the YouTube video in the comments, not the main copy. The idea here is to pitch your audience with something that will be interesting to them so that will entice them to head to the comments to find your link and watch your video.
- Reverse engineer what’s working and do that. Head over to Judi’s LinkedIn and look at her profile and the other LinkedIn superstars she’s connected to. Then look at everything they’re doing that’s getting them tons of views and engagement. Chances are, it’s getting them clients as well. Are there parts you can use as inspiration for your content and your approach. Find what’s working and reverse engineer it and go make your LinkedIn an awesome space!
Resources
My favorite free SEO tool for YouTube: TubeBuddy
(Discount code ErikasBuddy for 20% off the paid version)
PR Guide: How to Get onto PR Lists and Get Lots of Free Product
Getting Started on YouTube: The #1 Downloaded Free Niche Discovery Workbook
Connect with Judi
Facebook Group:
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
