Do You Want to Dominate the Fashion YouTube World? Strategies from Style YouTuber Miss Louie: The YouTube Power Hour Podcast 149
“What I thought to be a hindrance or a detour in my career path to YouTube, I found that it was like my destiny!”
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If you’ve been thinking about what it takes to quit your full-time job and dominate at YouTube, look no further. Fashion YouTube maven & blogger Erica Louie is taking the industry by storm and she left her full-time job only 1 year ago! Learn all the details as she lays out her path from CPA to a queen of style.
Erica was in full corporate trajectory mode before she got bit by the YouTube bug. While studying to be a CPA, her best friend and roommate sparked the idea of starting a channel as a creative outlet to pour her emotions and energy into while processing a bad breakup. She made a makeshift tripod out of accounting books and from there, she was off. Seven years later, Erica quit her corporate life and became a fashion YouTube superstar!
“Don’t jump in until you have a place to land.”
Miss Louie posts amazing and well-crafted lookbook and outfit videos for her audience of confident, authentic, dynamic and down-to-earth working women. She lives with her husband in the Bay Area and she has grown her channel to over 350k subscribers and 19 million total video views. In this episode, she authentically shares her early mistakes and gives you a process to start your YouTube journey the smarter way.
“I kinda just pick up as many tips as possible to make the viewing experience seamless and easy for my people.”
8 Key Interview Takeaways
- Narrow down your audience. When you really know who you’re creating content for, you’re can take your channel up several levels. For Erica, she started to figure it out when she went full time on YouTube a year ago, and she skyrocketed from 100k to 350k. Start figuring it out now. Talk to as many of your subscribers as you can, one-on-one, and build a profile on them. That will pay dividends, trust me.
- Perfect is the enemy of done. When Erica started getting serious about YouTube, she tried to make each new video much better than the last. That led her to shelve a lot of her content because it wasn’t up to her high and unrealistic standards for herself. Don’t fall for that trap. Always strive for the best but realise that perfect is an unattainable goal, and it’s better for your audience and your sanity to be done and to ship your creations.
- Explore the experience through your audience’s eyes. While you’re out there creating your amazing content, try to think “How will one of my viewers be interacting with this?” For Erica, she thought of a career woman getting ready for work in the mornings and needing to quickly skip through outfits in her videos. So, she created linked timesteps in the captions to make it easier for them to navigate. Is it any wonder that video alone gave her 75k subscribers in less than a year? Are you ready to visualise your audience that clearly? Give it a try!
- Keep an idea book with you. Inspiration can strike anywhere, and you have no idea how often I get an amazing idea while I’m travelling or going through life, but forget all about it when I get back in business mode! If you keep a book that’s dedicated to your ideas and inspiration with you at all times, your mind will begin to link the inspiration to the action of you reaching for your book, and you’ll never miss a good idea again.
Bonus tip: Clear your mind of all your ideas and plans right before bed for an extra peaceful sleep. - Maintain a healthy balance. While true work-life balance is near impossible (see the point on perfection above), there’s also a level that’s totally unhealthy. Erica was pulling several all-nighters each week and sleeping at work whenever she could in order to grow in her job and her YouTube side hustle simultaneously. She would tell you, there are smarter ways to make both sides work, without putting your health and your life at risk like that. Think through smarter approaches and don’t get lost in the notion that working more is your only solution because something’s gonna give eventually.
- Manage your transition to full-time YouTuber. When you take the leap to go into YouTube full time, you become your own boss. You lose a lot of the structure you’re used to: the steady paycheck, the assigned list of tasks, set work hours, health insurance, you name it. You become solely responsible for keeping all those things in check. It can be daunting and if you’re not vigilant, you can get overwhelmed, burnt out or totally unproductive. Build your own structure and stick to it aggressively. Fight the urge to work more because at a certain point you get diminishing returns; fewer results and more pain for the additional effort.
- Outsource the parts others can do better than you. There’s an unspoken expectation that YouTubers need to be doing all parts of the process, from idea to upload. But that’s just not true and that notion will only hold you and your channel back. Focus on your zone of genius, which I can bet is creating content – coming up with the ideas and the execution and outsource the parts that others can do better or faster. That could be the editing, the organizing, the possibilities are endless. Put a value on your time and pay someone to keep your time clear to create.
- Have something going before you quit your day job. Being in a desperate situation is not fun. Trying to make ends meet while trying to be creative and grow a following on YouTube is going to be an uphill battle. So, take as much pressure off of yourself as you can by building up a lot of traction first. Get your affiliates going, or brand deals or Adsense, figure out what your unique voice is, find your ideal audience – do everything you can to have a place to land when you jump off from your full-time job.
Miss Louie’s Favorite Items Mentioned in the Podcast!
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Sam Edelman Pointy Toe Hazel Nude Pumps | Canon EOS 70D | Diva Ring Light
Resources
Miss Louie’s Video: 1 MONTH OF BUSINESS CASUAL OUTFIT IDEAS
My favorite free SEO tool for YouTube: TubeBuddy
PR Guide: How to Get onto PR Lists and Get Lots of Free Product
Getting Started on YouTube: The #1 Downloaded Free Niche Discovery Workbook
Connect with Miss Louie
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Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
