From Beauty Guru to Business Empire: Brittney Saunders’ Strategic YouTube Return
In the ever-evolving landscape of content creation, few stories are as compelling as Brittney Saunders’. Once an OG beauty YouTuber with over a million subscribers, Brittney stepped away from the platform four years ago to focus on building her fashion brand, Fayt The Label. Today, that “random company” has transformed into an 8-figure empire with 68 employees.
Now, in 2025, Brittney has made a calculated return to YouTube – not as a beauty influencer, but as a successful entrepreneur. She’s refreshingly transparent about her comeback: “It’s a marketing strategy that I’m back on YouTube… At the end of the day, I’m a business person and I want to make sales for my business.”
Her new content strategy centers around creating what essentially amounts to a reality show for her business. Weekly uploads take viewers behind the scenes of Fate The Label, building genuine connections with her audience while creating natural hype for her products. It’s a masterclass in leveraging YouTube’s unique ability to build deeper, longer-lasting relationships than ephemeral content on platforms like TikTok or Instagram Stories.
Brittney’s journey illustrates how YouTube can serve different purposes throughout your career. What began as a platform for sharing makeup tutorials became the launchpad for a successful business, and now functions as a powerful marketing channel for that same enterprise. For creators and business owners alike, her comeback strategy offers valuable lessons on the long-term value of building a YouTube presence – an asset that can continue paying dividends throughout different phases of your career.
Resources
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YOUTUBE OPTIMIZATION PLUG-IN I RECOMMEND
TubeBuddy [Use the code ErikasBuddy to get 20% off]
MY FAVORITE BUSINESS TOOLS
Course Creation: Looking to create a course? Kajabi is the BEST platform hands down. I use this for my course after extensive research on all the other platforms.
Live Calls and Interviews: I use Ecamm for my podcast interviews, both audio and for YouTube that you see here on YouTube. It makes it super easy to share my screen and create the split-screen with my guest. I’m not super techie and this software is really easy to use!
Webinars and Live calls: I use Zoom.us for my group coaching calls in my private membership group for female YouTube creators. It’s also the software I use to record my Road to 100k YouTube Subscribers Masterclass!
THE BEST YOUTUBE/PODCASTING EQUIPMENT
After interviewing HUNDREDS of successful YouTube creators, and being asked all the time what equipment I recommend for YouTubers, I created a list! Click here to see all my recommended equipment for YouTubers!
Podcast Music Credit: Boop by x50 @x50music
Music provided by Free Music for Vlogs youtu.be/o52xQkQWzyU
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**Disclaimers: all opinions are my own, sponsors are acknowledged. Links in the description are typically affiliate links that let you help support the podcast at no extra cost.
